Why aren't your customers doing what you want them to do?
Posted: Thu Feb 20, 2025 3:32 am
You write emails, send brilliant articles everywhere, share interesting content on social networks until your computer starts to smoke... You've written a great e-book, you're even giving it away for free! And you've already spent countless sleepless nights over the texts on the web.
But your customers don't care. You can go out of your way for them, and they don't respond. It's as if they don't even exist.
In doing so, it might be enough if you simply told them what to do.
You will surely agree with me that no matter what you write, your goal is always for the reader to take some action:
To subscribe to the newsletter.
To visit your e-shop.
To download your e-book.
To buy your product.
Now answer yourself honestly: Are you really telling your readers clearly and concisely what you spain phone number data actually want from them?
Take a look at the following example:
You say, "If you want to learn how to write better lyrics, I have a free tool that might help you. You can check it out if it sounds like a good idea."
The customer thinks, "What? Oh, yeah, something to write about, maybe I'll look at it later."
If you want your customer to do something, you simply need to give them clear instructions. Subtle hints don't work. You can't rely on customers to figure things out on their own. They didn't come to you to think, they came to you to find a solution to a problem.
Get the Copywriting Ten Commandments
How to get customers to do what you want them to do? Download the free Copywriting Ten Commandments - a handy guide with all the essential copywriting rules. Your texts will then be much more convincing.
But your customers don't care. You can go out of your way for them, and they don't respond. It's as if they don't even exist.
In doing so, it might be enough if you simply told them what to do.
You will surely agree with me that no matter what you write, your goal is always for the reader to take some action:
To subscribe to the newsletter.
To visit your e-shop.
To download your e-book.
To buy your product.
Now answer yourself honestly: Are you really telling your readers clearly and concisely what you spain phone number data actually want from them?
Take a look at the following example:
You say, "If you want to learn how to write better lyrics, I have a free tool that might help you. You can check it out if it sounds like a good idea."
The customer thinks, "What? Oh, yeah, something to write about, maybe I'll look at it later."
If you want your customer to do something, you simply need to give them clear instructions. Subtle hints don't work. You can't rely on customers to figure things out on their own. They didn't come to you to think, they came to you to find a solution to a problem.
Get the Copywriting Ten Commandments
How to get customers to do what you want them to do? Download the free Copywriting Ten Commandments - a handy guide with all the essential copywriting rules. Your texts will then be much more convincing.