Key takeaways outlined in 'Unlocking

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Shekhar Deshpande, Head of Strategy, Global Clients, Meta , commented: “At Meta, we see Business Messaging as a transformative tool that revolutionizes how businesses and customers talk to each other. The best conversations feel personal, relevant, and in-the-moment, and build stronger, lasting connections.

“That said, it's critical for messaging to be both data-driven and respectful of privacy, germany mobile database so the messages people get are both useful and secure. By using AI and machine learning, businesses can offer personalized, relevant experiences that make customers happy and provide significant cost advantages to businesses.”

The potential of conversations: How Business Messaging drives value throughout the customer lifecycle' include:

Companies risk losing $3.1 trillion in consumer spend each year (6.7% of their total revenue) due to substandard customer experiences.