It is not difficult to master the Internet market. Here are two or three steps to analyze the website management strategy.
Last week we mentioned how to quickly attract customers by adjusting and setting up your landing page.
This week we will continue to explore how to get visitors to learn more and then make a purchase or inquire!
【Learn more】
Present what customers want to know
It is very important to make customers trust your company and products. You can gain customers' trust through customer testimonials, certifications, award records, etc.
At the same time, you can refer to what questions customers might ask when morocco mobile database they inquire about prices in the past. What matters do you care about?
Your website's content can be very useful to consumers if it is available online.
【Generate purchase or inquiry】
Make sure your website has a good shopping process
Customers pick up the goods, can't find the checkout counter, and find that they have to go upstairs to check out, so they will easily give up buying;
Similarly, as we mentioned in the previous article , online customers are easily distracted !
If you can’t find the place to register or fill out the form on the web page, it’s easy to lose customers.
For industries where customers often contact by phone, make sure the contact number is clearly displayed and visible at all times.
In addition to the Contact Us page on the website, there are also links above, below, and even in the middle and at the end of the article.
You can put the CTA words "Welcome to call for consultation xxxxxx".
If this is done and the customer still does not complete the conversion this time,
It doesn’t matter, you can still win back lost customers through remarketing ads and attract them to return to the website to consume again.
In order to avoid falling into the trap, it is recommended to refer to the website of your competitors in addition to your own website.
And imagine yourself as a consumer, and go through the inquiry process directly.
Any problems you encounter along the way will be directions for improvement.
After completing these steps, you can examine yourself again with the following two questions:
1. Does your website clearly present the advantages of your products?
2. Does your website have a smooth purchasing process?