What are the main touchpoints of the customer journey?
Posted: Thu Feb 20, 2025 4:48 am
The customer journey encompasses the experiences buyers have when interacting with your brand—from awareness, engagement, evaluation, and purchase to purchase and loyalty. Knowing the paths your customers take will help you better understand their experience and identify gaps where you may be missing engagement opportunities or losing touch with your customers.
Let's look at the categories of touchpoints and examples of customer touchpoints that can occur at different points in the customer journey map.
Before purchase
Awareness, engagement, and evaluation are the stages during which your potential customers discover the value of your brand and decide whether or not to continue with it. These are important parts of customer journey maps, so make sure you engage them right from the start.
Awareness
It refers to the time when your potential customers first learn about your brand. The brand’s job in the awareness stage is to show how it can meet the potential customer’s needs and help them achieve their goals, all while delivering an excellent customer experience .
Corporate website. Your website is the face of your brand, so it should look and feel exceptional. Make turkey phone number data sure it provides clear and concise information and a visual representation of your products or services, and that you provide links to calls to action.
Social media. If you consider your website to be the face of your brand, social media would be the heart. Use it to share your brand story and show people who is behind the quality of your products. Don’t underestimate the power of customer interactions on social media. Plan a strategy for managing your online presence on social media.
Ads. With social media and search engines collecting vast amounts of data, you can increase brand awareness with targeted ads . Instagram, for example, has smart algorithms that show your products to users who are likely to be interested in buying them.
Newspapers and flyers. These old methods can still influence the behavior of your target audience and can help you build awareness and generate interest in your brand. Studies show that print ads have a 20% higher motivational response. This can be even higher if your ads appeal to multiple senses.
All of these touchpoints are excellent ways to capture the attention of your potential customers. Once you have their attention, you need to nurture and engage it by providing more information about your products and services.
Let's look at the categories of touchpoints and examples of customer touchpoints that can occur at different points in the customer journey map.
Before purchase
Awareness, engagement, and evaluation are the stages during which your potential customers discover the value of your brand and decide whether or not to continue with it. These are important parts of customer journey maps, so make sure you engage them right from the start.
Awareness
It refers to the time when your potential customers first learn about your brand. The brand’s job in the awareness stage is to show how it can meet the potential customer’s needs and help them achieve their goals, all while delivering an excellent customer experience .
Corporate website. Your website is the face of your brand, so it should look and feel exceptional. Make turkey phone number data sure it provides clear and concise information and a visual representation of your products or services, and that you provide links to calls to action.
Social media. If you consider your website to be the face of your brand, social media would be the heart. Use it to share your brand story and show people who is behind the quality of your products. Don’t underestimate the power of customer interactions on social media. Plan a strategy for managing your online presence on social media.
Ads. With social media and search engines collecting vast amounts of data, you can increase brand awareness with targeted ads . Instagram, for example, has smart algorithms that show your products to users who are likely to be interested in buying them.
Newspapers and flyers. These old methods can still influence the behavior of your target audience and can help you build awareness and generate interest in your brand. Studies show that print ads have a 20% higher motivational response. This can be even higher if your ads appeal to multiple senses.
All of these touchpoints are excellent ways to capture the attention of your potential customers. Once you have their attention, you need to nurture and engage it by providing more information about your products and services.