Link building for e-commerce
Posted: Thu Feb 20, 2025 5:35 am
Link building is one of the best SEO practices for e-commerce . There are multiple techniques to get links. Here are the main ones.
Find sites that link to your competition (and can link to you) such as forums, link sites, and directories.
Target and reach out to international websites within your niche.
Donate money to get links from non-profit sites.
Implement broken link building (requesting a website to replace a broken link on their site with one on yours).
6 mistakes to avoid in SEO for e-commerce 1. Trying to rank for terms with huge competition
Instead of going after large categories, focus on ranking individual products and category pages for less competitive terms.
2. Not having the SSL security certificate
If your online store uses HTTPS , you are assuring your users that their information—such as name, location, or credit cards—is encrypted. This is also important for Google, which has been favoring websites with HTTPS and SSL for a few years now .
3. Remove already indexed product pages
A page that has already been crawled and indexed uruguay mobile database is a valuable source of traffic. If you've run out of inventory, instead of deleting the page you can specify changes to the product on the page or redirect users to similar product pages.
4. Having orphan pages
You should have all of your product pages linked within the structure of your website. Remember, if possible, within 3 clicks from the home page. If you have orphan pages, you cause those products to not be found easily.
5. Not working on a CMS for virtual stores
Something that can make SEO optimization for your online store much easier is having it built on the right CMS .
With these platforms —such as WordPress (with the WooCommerce plugin ), Shopify, Prestashop or Magento— you can manage your catalog and inventory, track your users, track orders and receive payments, among other actions.
Find sites that link to your competition (and can link to you) such as forums, link sites, and directories.
Target and reach out to international websites within your niche.
Donate money to get links from non-profit sites.
Implement broken link building (requesting a website to replace a broken link on their site with one on yours).
6 mistakes to avoid in SEO for e-commerce 1. Trying to rank for terms with huge competition
Instead of going after large categories, focus on ranking individual products and category pages for less competitive terms.
2. Not having the SSL security certificate
If your online store uses HTTPS , you are assuring your users that their information—such as name, location, or credit cards—is encrypted. This is also important for Google, which has been favoring websites with HTTPS and SSL for a few years now .
3. Remove already indexed product pages
A page that has already been crawled and indexed uruguay mobile database is a valuable source of traffic. If you've run out of inventory, instead of deleting the page you can specify changes to the product on the page or redirect users to similar product pages.
4. Having orphan pages
You should have all of your product pages linked within the structure of your website. Remember, if possible, within 3 clicks from the home page. If you have orphan pages, you cause those products to not be found easily.
5. Not working on a CMS for virtual stores
Something that can make SEO optimization for your online store much easier is having it built on the right CMS .
With these platforms —such as WordPress (with the WooCommerce plugin ), Shopify, Prestashop or Magento— you can manage your catalog and inventory, track your users, track orders and receive payments, among other actions.