There is no full stop!
Posted: Thu Feb 20, 2025 6:02 am
This methodology tells us that if a customer is forgotten, it is very possible that he or she will decide not to make new purchases .
For this reason, the matter does not end once you have been attracted. In fact, that point is only the beginning of a new flow of interaction, which should be used to fill information gaps, educate and, in general, accompany.
For example, if a university has attracted a new student through Content Marketing, the next step should be to provide them with materials that help them succeed in studying the career they chose, as well as show the importance of taking advantage of the institution's different benefits and projects.
Constant information gathering
Logically, to prevent friction points and optimize the experience, you must know your customers and their impressions and points of view very well. This is where Content Marketing comes into play.
The dissemination of transparent and informative content, aimed at the customers they have acquired, becomes an interactive process in which they can make comments, ratings and, in general, communicate.
Specifically, the collection and analysis of these interactions helps to understand how the user feels about their purchase and their relationship with the company.
2. Invest in personalization
It is about producing content that is specifically and specialized for customers who have already been attracted, and not for the general audience. In this sense, some of the best alternatives are:
Interactive content
There is nothing more powerful at the moment to offer a personalized experience to users than the use of interactive web pages , for many reasons:
They give the visitor autonomy to indicate their information preferences, by clicking on the visual element that interests them most or by answering questions on the page;
They allow to precisely map user behavior, since each interaction generates data that can be analyzed to find standards;
They have resources so that the content shown to kuwait mobile database each user is different depending on the clicks they make and the sequence of interactions they perform;
They increase the time spent on the page and are more likely to be shared on social networks or as backlinks, which improves web positioning ;
and others.
In essence, interactive content is designed to establish direct communication with users, creating the feeling that they are the protagonists of the story told by the company.
In addition, the diversity of types of interactive content helps the brand position itself in a way that is close to customers, offering valuable information in a pleasant and original format.
To help you better visualize the power of interactive content to retain customers with digital experiences that delight them , I share with you the example of the material produced by Lenati.
The company used Ion software to create an interactive white paper that shows in detail how its new methodology works to simulate the ROI (Return on Investment) of a Marketing strategy.
For this reason, the matter does not end once you have been attracted. In fact, that point is only the beginning of a new flow of interaction, which should be used to fill information gaps, educate and, in general, accompany.
For example, if a university has attracted a new student through Content Marketing, the next step should be to provide them with materials that help them succeed in studying the career they chose, as well as show the importance of taking advantage of the institution's different benefits and projects.
Constant information gathering
Logically, to prevent friction points and optimize the experience, you must know your customers and their impressions and points of view very well. This is where Content Marketing comes into play.
The dissemination of transparent and informative content, aimed at the customers they have acquired, becomes an interactive process in which they can make comments, ratings and, in general, communicate.
Specifically, the collection and analysis of these interactions helps to understand how the user feels about their purchase and their relationship with the company.
2. Invest in personalization
It is about producing content that is specifically and specialized for customers who have already been attracted, and not for the general audience. In this sense, some of the best alternatives are:
Interactive content
There is nothing more powerful at the moment to offer a personalized experience to users than the use of interactive web pages , for many reasons:
They give the visitor autonomy to indicate their information preferences, by clicking on the visual element that interests them most or by answering questions on the page;
They allow to precisely map user behavior, since each interaction generates data that can be analyzed to find standards;
They have resources so that the content shown to kuwait mobile database each user is different depending on the clicks they make and the sequence of interactions they perform;
They increase the time spent on the page and are more likely to be shared on social networks or as backlinks, which improves web positioning ;
and others.
In essence, interactive content is designed to establish direct communication with users, creating the feeling that they are the protagonists of the story told by the company.
In addition, the diversity of types of interactive content helps the brand position itself in a way that is close to customers, offering valuable information in a pleasant and original format.
To help you better visualize the power of interactive content to retain customers with digital experiences that delight them , I share with you the example of the material produced by Lenati.
The company used Ion software to create an interactive white paper that shows in detail how its new methodology works to simulate the ROI (Return on Investment) of a Marketing strategy.