How to create a crisis management plan?

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Taking into account the different phases mentioned above, it is possible to develop a crisis management plan that has different purposes: prevention, crisis combat and improvements after overcoming unforeseen events.

To facilitate implementation we have divided these actions into steps.

1. Assess the situation
First, you need to create an overview of the brand crisis. How bad is it? Talk to employees who can clarify the situation, understand what really happened, and how the press and the general public are interpreting it.

Right now, media monitoring tools can help you get a quick overview of how consumers are responding on social media.

One of them is BuzzSumo , a social media monitoring platform that allows you to see the most talked about topics as well as social influencers.

Once you've logged in, use the "Trending Now" tab to see what your audience is saying about your brand.


So take a look: Has sentiment about the company changed dramatically? Have mentions of your brand skyrocketed? These two metrics can indicate how viral the crisis is, as well as whether people are talking about it positively or negatively.

However, before you enter crisis mode, make sure the negative coverage is coming from a single source or multiple locations.

In certain cases, it may be better to respond directly to those who are dissatisfied rather than issuing a public statement.

2. Assign duties and communicate
Once you know exactly what happened, you namibia mobile database should inform your employees. Tell them the situation without hiding any points and explain what the company will do to deal with the difficulty.

Along with this, assign tasks and make it clear who can communicate with the press. Show how to answer initial questions as you craft your official response. It is very important that employees do not discuss the crisis publicly without your input.

It also decides who will be responsible for leading crisis management and handling public relations.

Keep the executive team informed and act as a point of contact with stakeholders (partners, customers, employees, etc.). Also, record every detail, action taken, external response, and resolution.