4 B2B Sales Strategies That Will Guarantee You More Customers
Posted: Thu Feb 20, 2025 6:56 am
B2B sales can be difficult if you don't have the right strategy.
You'll be working to get more qualified leads to keep your sales capacity healthy, while needing to fill that capacity well in advance due to long sales cycles.
B2B selling is also more than just a transaction; it requires complex sales strategies to convince all parties involved in the deal.
In this article, we’ll share with you four B2B sales afghanistan cell phone number list strategies that have helped many of our clients overcome these challenges and stay in the game.
1. Strategic selling
Strategic selling was introduced by the Miller Heiman Group . It is a tactic that aims to help companies win complex markets through a scalable, knowledge-driven approach.
The essence of the approach is to identify the different touchpoints within the company you are prospecting, based on their influence on your sales process. Then, you determine the level of support these contacts can provide when making decisions within the prospected company.
An infographic showing strategic sales metrics for b2b sales
Source
For example, let’s say you want to sell a project management and automation tool to a company. In this case, your first point of contact might be the operations manager or a marketing manager, who is looking for productivity tools to improve team efficiency.
You'll be working to get more qualified leads to keep your sales capacity healthy, while needing to fill that capacity well in advance due to long sales cycles.
B2B selling is also more than just a transaction; it requires complex sales strategies to convince all parties involved in the deal.
In this article, we’ll share with you four B2B sales afghanistan cell phone number list strategies that have helped many of our clients overcome these challenges and stay in the game.
1. Strategic selling
Strategic selling was introduced by the Miller Heiman Group . It is a tactic that aims to help companies win complex markets through a scalable, knowledge-driven approach.
The essence of the approach is to identify the different touchpoints within the company you are prospecting, based on their influence on your sales process. Then, you determine the level of support these contacts can provide when making decisions within the prospected company.
An infographic showing strategic sales metrics for b2b sales
Source
For example, let’s say you want to sell a project management and automation tool to a company. In this case, your first point of contact might be the operations manager or a marketing manager, who is looking for productivity tools to improve team efficiency.