Product Description in E-commerce: Guide with and Without AI
Posted: Sat Feb 22, 2025 3:27 am
Product description is one of the most labor-intensive tasks in e-commerce.
They are not difficult , so to speak. But they have some characteristics that end up making the work quite expensive, both in terms of time and energy for the person writing them.
The particularities of product descriptions in e-commerce require extra attention from the person writing, but at the same time, writing itself is a repetitive task, which ends up opening up gaps for writing “automatically”.
AI gives you the ability to spend your writers' energy solely on the creative side. It takes care of all the repetition.
Today we’re going to talk more about how this works. What are the specific ecuador mobile database features and main objectives of product descriptions in e-commerce?
And then, we'll also talk in more detail about some AI tools for product descriptions.
Getting Started:
Understanding Product Descriptions (First without AI)
Woman with doubtful expression
Before we move on to the more practical part, we need to define the main particularities of product description.
Or, in other words, what are they for and what are the details that ensure that this objective is achieved.
First of all, a brief and very basic explanation of what a product description actually is. See this example from Mercado Livre:
This is the simple description, which is located at the top of the product page. It is the first description that someone sees when they click on it. It highlights the name of the product and lists its features in a simpler way.
However, as we scroll down the page, we find the main description. Notice how it is much more disorganized than the first one, but it provides more practical and in-depth information:
This is just a part of this description. Some of this information was not in the previous description, such as the fact that the wood used is MDF and the painting is electrostatic.
Furthermore, this description is much longer, and provides a more discursive treatment of another type of description, the product's characteristics, its technical specifications, which are also included in e-commerce.
Typically, copywriters who are going to write product descriptions receive these general characteristics and develop the longer description.
That’s the basics you need to know about product descriptions in e-commerce. But the main question is: why is it necessary to create this more in-depth description?
Let's talk about the reasons below:
SEO
The most obvious reason to write good product descriptions in e-commerce is search engine optimization .
Most longer descriptions with multiple repetitions of the product name and key features (e.g., “These men’s white socks are made from Egyptian cotton, one of the best materials for white socks”) are part of an SEO effort.
The idea is simple: by placing the correct keywords in the text ( which includes prior research ) your product has a better chance of appearing on Google.
This has been changing a bit, especially with Google Shopping and marketplaces. Now, instead of focusing too much on keywords, the focus is on the content itself.
They are not difficult , so to speak. But they have some characteristics that end up making the work quite expensive, both in terms of time and energy for the person writing them.
The particularities of product descriptions in e-commerce require extra attention from the person writing, but at the same time, writing itself is a repetitive task, which ends up opening up gaps for writing “automatically”.
AI gives you the ability to spend your writers' energy solely on the creative side. It takes care of all the repetition.
Today we’re going to talk more about how this works. What are the specific ecuador mobile database features and main objectives of product descriptions in e-commerce?
And then, we'll also talk in more detail about some AI tools for product descriptions.
Getting Started:
Understanding Product Descriptions (First without AI)
Woman with doubtful expression
Before we move on to the more practical part, we need to define the main particularities of product description.
Or, in other words, what are they for and what are the details that ensure that this objective is achieved.
First of all, a brief and very basic explanation of what a product description actually is. See this example from Mercado Livre:
This is the simple description, which is located at the top of the product page. It is the first description that someone sees when they click on it. It highlights the name of the product and lists its features in a simpler way.
However, as we scroll down the page, we find the main description. Notice how it is much more disorganized than the first one, but it provides more practical and in-depth information:
This is just a part of this description. Some of this information was not in the previous description, such as the fact that the wood used is MDF and the painting is electrostatic.
Furthermore, this description is much longer, and provides a more discursive treatment of another type of description, the product's characteristics, its technical specifications, which are also included in e-commerce.
Typically, copywriters who are going to write product descriptions receive these general characteristics and develop the longer description.
That’s the basics you need to know about product descriptions in e-commerce. But the main question is: why is it necessary to create this more in-depth description?
Let's talk about the reasons below:
SEO
The most obvious reason to write good product descriptions in e-commerce is search engine optimization .
Most longer descriptions with multiple repetitions of the product name and key features (e.g., “These men’s white socks are made from Egyptian cotton, one of the best materials for white socks”) are part of an SEO effort.
The idea is simple: by placing the correct keywords in the text ( which includes prior research ) your product has a better chance of appearing on Google.
This has been changing a bit, especially with Google Shopping and marketplaces. Now, instead of focusing too much on keywords, the focus is on the content itself.