Ads: Learn about the ad formats
Posted: Sat Feb 22, 2025 3:50 am
Are you familiar with Google and Facebook Ads ad formats? Understanding their dimensions, standards and characteristics is essential for you to create more assertive and relevant ads for your business.
A creative with the wrong size or low resolution reduces the effectiveness of your ad. Therefore, it is essential to pay attention to the best practices of the platforms and the dimensions required for each format.
Facebook Ad Formats
Facebook allows you to create different types of ads, including: images, videos, carousels, collections, Reels and Stories. Ok, but what are the appropriate dimensions for each format?
In-stream feeds and videos
These placements include Facebook and Instagram News Feed; Facebook in-stream guatemala mobile database videos; Facebook Marketplace; Instagram Explore; and Messenger Inbox.
The recommended creative dimensions for these formats are 1080x1080px. For Instagram Feed and Instagram Explore formats, creatives with dimensions of 1080x1350px are also supported.
Stories, Reels, Apps and Websites
These placements include Facebook Stories, Instagram Stories, and Messenger Stories, as well as Audience Network Native, Banner, and Interstitial Stories. The recommended creative dimensions for these formats are 1080×1920.
Right column, Search results and Instant Articles
These placements include Facebook Right Column, Facebook Search Results, and Facebook Instant Articles. The recommended creative dimensions for these formats are 1200×628.
Google Ad Formats
Regarding Display campaign ads, there are two types: responsive and static graphics.
Display ads are those that display images provided by the advertiser and do not adapt to the spaces. Responsive ads, on the other hand, are the standard type of ads on the Display Network and automatically adjust to the available space in terms of appearance, size and format. To make this possible, it is necessary to upload different assets such as headlines, logos, images and descriptions.
Banner dimensions for Display ads must be 1000×1000 or 1200×628.
In turn, the recommended dimensions for Discovery ads are 1000×1000, 4000×1000 and 480×600.
YouTube Ad Formats
For TrueView for Action campaign ads, ads for the “Companion Banner” feature can be auto-generated or an uploaded image. For uploads, the image must be 300×60 pixels and no larger than 15KB.
For Bumper ads, the dimensions are the same as a YouTube video, i.e. 1020×1080. As it is a non-skippable ad, the video must be a maximum of 6 seconds long.
In some cases, sizes can be changed as long as the aspect ratio is maintained. Also, please note that files must be sent in .png, .jpg or .mp4 format. Other formats such as .gif, for example, are not accepted.
A creative with the wrong size or low resolution reduces the effectiveness of your ad. Therefore, it is essential to pay attention to the best practices of the platforms and the dimensions required for each format.
Facebook Ad Formats
Facebook allows you to create different types of ads, including: images, videos, carousels, collections, Reels and Stories. Ok, but what are the appropriate dimensions for each format?
In-stream feeds and videos
These placements include Facebook and Instagram News Feed; Facebook in-stream guatemala mobile database videos; Facebook Marketplace; Instagram Explore; and Messenger Inbox.
The recommended creative dimensions for these formats are 1080x1080px. For Instagram Feed and Instagram Explore formats, creatives with dimensions of 1080x1350px are also supported.
Stories, Reels, Apps and Websites
These placements include Facebook Stories, Instagram Stories, and Messenger Stories, as well as Audience Network Native, Banner, and Interstitial Stories. The recommended creative dimensions for these formats are 1080×1920.
Right column, Search results and Instant Articles
These placements include Facebook Right Column, Facebook Search Results, and Facebook Instant Articles. The recommended creative dimensions for these formats are 1200×628.
Google Ad Formats
Regarding Display campaign ads, there are two types: responsive and static graphics.
Display ads are those that display images provided by the advertiser and do not adapt to the spaces. Responsive ads, on the other hand, are the standard type of ads on the Display Network and automatically adjust to the available space in terms of appearance, size and format. To make this possible, it is necessary to upload different assets such as headlines, logos, images and descriptions.
Banner dimensions for Display ads must be 1000×1000 or 1200×628.
In turn, the recommended dimensions for Discovery ads are 1000×1000, 4000×1000 and 480×600.
YouTube Ad Formats
For TrueView for Action campaign ads, ads for the “Companion Banner” feature can be auto-generated or an uploaded image. For uploads, the image must be 300×60 pixels and no larger than 15KB.
For Bumper ads, the dimensions are the same as a YouTube video, i.e. 1020×1080. As it is a non-skippable ad, the video must be a maximum of 6 seconds long.
In some cases, sizes can be changed as long as the aspect ratio is maintained. Also, please note that files must be sent in .png, .jpg or .mp4 format. Other formats such as .gif, for example, are not accepted.