Pixel: How to Target the Right Ads to the Right People
Posted: Sat Feb 22, 2025 4:02 am
Have you ever thought about finding that lead on Facebook who added a product to their cart but didn't complete the purchase? What if you could create and target an ad dedicated to them? The good news is that you can. Meet Facebook Pixel!
Facebook Pixel is a data analysis tool developed by Facebook that integrates with your website and allows the social network to gather information about your e-commerce visitors to optimize your campaigns and make them more relevant and interesting.
In practice, Facebook Pixel is a code that must be inserted into the header of your website. Facebook has a very detailed step-by-step guide on how to install Facebook Pixel on your website. In addition to a complete course , if you want to go deeper and learn more about how all the features of Facebook for Business work .
But before starting the course or reading the step-by-step guide, follow Válvula in this guide where we will explain everything you need to know before creating a pixel and adding it to your website pages.
How it works
Facebook Pixel studies the behavior of your website visitors to understand and project egypt mobile database possible future actions, such as what people will do after seeing an ad from you. The data analyzed is:
Like where the traffic comes from.
What devices people used.
Demographic data.
With an ad account created and the Pixel installed on your website, you can start analyzing your visitors’ traffic to create Custom Audiences and conversion events. When you log in, you’ll see the Ads Manager where you can create, edit, and delete a Facebook ad.
You can also display your ads so that they are displayed to a specific group that you have previously established, such as leads who have added an item to their cart but have not completed the purchase.
Custom Audiences
Custom Audiences are groups defined by Facebook Pixel that find your website users on the social network, making it much easier to communicate with them, who are already interested in your brand, product or service.
By creating specific audiences, you can choose to advertise only to them. These ads are usually different from general ads, as they are audiences that you “already know”. That’s why it’s interesting to create ads dedicated exclusively to this target audience.
With custom audiences defined, it’s much easier to track conversions and measure the return on your ad spend. Based on the conversion data collected from your website and the custom audiences you’ve defined, Facebook will automatically send ads to people who are most likely to take actions like clicking, visiting your site, and even making a purchase.
The main functions of custom audiences are:
Reach new customers.
Display ads to people based on actions they take on your website.
Create audience groups to reach people similar to your current customers.
Facebook Pixel Helper
Have you created your account, added the Pixel to your website and still have doubts about whether the Facebook Pixel is actually working? Don't worry, because Facebook thought of you and developed the Facebook Pixel Helper.
Facebook Pixel Helper is a plugin for the Google Chrome browser that helps you troubleshoot and resolve issues. The plugin also helps you find out if the Pixel installed on your website is working. It can also be used to find out if a website has the Facebook Pixel installed.
There is no mystery to installing the plugin, the installation works the same as all plugin installations in Chrome. However, Facebook has prepared a guide on how to Install and Uninstall Facebook Pixel Helper , in case you need it.
To check if your Pixel is working properly, you should click on the plugin icon in the Chrome plugin bar. Once you do this, you will see a list of Pixels found and whether they are working as they should.
If there are no errors, you can start using the valuable data analyzed by the tool and start advertising. However, if Facebook Pixel Helper finds errors in your Pixel installation, you will be notified and will be given instructions on how to resolve the issue.
It may also be that the extension cannot find the Pixel on your website. If this is the case, look for the troubleshooting page within Pixel Helper, as each problem is very different and you will certainly find your questions there.
Have you already added Pixel to your e-commerce? Don't waste any more time and take advantage of this application to boost your sales. Follow us on social media so you don't miss any new tips! See you in the next post!
Facebook Pixel is a data analysis tool developed by Facebook that integrates with your website and allows the social network to gather information about your e-commerce visitors to optimize your campaigns and make them more relevant and interesting.
In practice, Facebook Pixel is a code that must be inserted into the header of your website. Facebook has a very detailed step-by-step guide on how to install Facebook Pixel on your website. In addition to a complete course , if you want to go deeper and learn more about how all the features of Facebook for Business work .
But before starting the course or reading the step-by-step guide, follow Válvula in this guide where we will explain everything you need to know before creating a pixel and adding it to your website pages.
How it works
Facebook Pixel studies the behavior of your website visitors to understand and project egypt mobile database possible future actions, such as what people will do after seeing an ad from you. The data analyzed is:
Like where the traffic comes from.
What devices people used.
Demographic data.
With an ad account created and the Pixel installed on your website, you can start analyzing your visitors’ traffic to create Custom Audiences and conversion events. When you log in, you’ll see the Ads Manager where you can create, edit, and delete a Facebook ad.
You can also display your ads so that they are displayed to a specific group that you have previously established, such as leads who have added an item to their cart but have not completed the purchase.
Custom Audiences
Custom Audiences are groups defined by Facebook Pixel that find your website users on the social network, making it much easier to communicate with them, who are already interested in your brand, product or service.
By creating specific audiences, you can choose to advertise only to them. These ads are usually different from general ads, as they are audiences that you “already know”. That’s why it’s interesting to create ads dedicated exclusively to this target audience.
With custom audiences defined, it’s much easier to track conversions and measure the return on your ad spend. Based on the conversion data collected from your website and the custom audiences you’ve defined, Facebook will automatically send ads to people who are most likely to take actions like clicking, visiting your site, and even making a purchase.
The main functions of custom audiences are:
Reach new customers.
Display ads to people based on actions they take on your website.
Create audience groups to reach people similar to your current customers.
Facebook Pixel Helper
Have you created your account, added the Pixel to your website and still have doubts about whether the Facebook Pixel is actually working? Don't worry, because Facebook thought of you and developed the Facebook Pixel Helper.
Facebook Pixel Helper is a plugin for the Google Chrome browser that helps you troubleshoot and resolve issues. The plugin also helps you find out if the Pixel installed on your website is working. It can also be used to find out if a website has the Facebook Pixel installed.
There is no mystery to installing the plugin, the installation works the same as all plugin installations in Chrome. However, Facebook has prepared a guide on how to Install and Uninstall Facebook Pixel Helper , in case you need it.
To check if your Pixel is working properly, you should click on the plugin icon in the Chrome plugin bar. Once you do this, you will see a list of Pixels found and whether they are working as they should.
If there are no errors, you can start using the valuable data analyzed by the tool and start advertising. However, if Facebook Pixel Helper finds errors in your Pixel installation, you will be notified and will be given instructions on how to resolve the issue.
It may also be that the extension cannot find the Pixel on your website. If this is the case, look for the troubleshooting page within Pixel Helper, as each problem is very different and you will certainly find your questions there.
Have you already added Pixel to your e-commerce? Don't waste any more time and take advantage of this application to boost your sales. Follow us on social media so you don't miss any new tips! See you in the next post!