Data assessment and customer segmentation planning
Posted: Sat Feb 22, 2025 8:33 am
With this customer behavior data , your business can gain a deep understanding of the demographic and psychographic behavior patterns of customers belonging to different profiles.
At the end of the first phase, your company can create hypothetical plans based on observation and data analysis. This will allow you to create a scenario describing which specific plan can be well executed with your audience.
For example, an industry study showed that segmented email campaigns had 14.31% higher open rates than non-segmented ones.
However, you need to be careful: remember that all past behavior may not necessarily be the same. Therefore, always include flexible conditions in each plan.
3) Viability of the plan
With customer profiling and segmentation complete, it’s time jordan mobile database to check the viability of the plans you’ve made. This can be done as follows:
Select a group of visitors for the plans – something like Plan A;
Make another customer segmentation plan – which would be Plan B;
Test both plans A and B randomly;
Measure the results between the two considering the priority of the determined KPIs .
4) Comparative study of the tested plans
This is the phase to compare alternative plans in relation to target audience segmentation. Then, based on the values received, it is necessary to prepare a comparative study of the plans executed on a test basis.
So, make sure you only consider the numbers that involve reaching the final stage of the purchase decision, not just clicks to your website or any blog page or article.
5) Motivations in test plans
This is the stage of diagnosing which plans were successful or failed. Then it is necessary to identify the factors responsible for the success or failure of the plans, which will serve as guidance for future customer segmentation.
6) Confirmation and implementation of the theory
Based on the motivations behind each successful plan, select the most effective ones from those implemented. But continue to keep in mind the inherent flexibility of consumer behavior.
At the end of the first phase, your company can create hypothetical plans based on observation and data analysis. This will allow you to create a scenario describing which specific plan can be well executed with your audience.
For example, an industry study showed that segmented email campaigns had 14.31% higher open rates than non-segmented ones.
However, you need to be careful: remember that all past behavior may not necessarily be the same. Therefore, always include flexible conditions in each plan.
3) Viability of the plan
With customer profiling and segmentation complete, it’s time jordan mobile database to check the viability of the plans you’ve made. This can be done as follows:
Select a group of visitors for the plans – something like Plan A;
Make another customer segmentation plan – which would be Plan B;
Test both plans A and B randomly;
Measure the results between the two considering the priority of the determined KPIs .
4) Comparative study of the tested plans
This is the phase to compare alternative plans in relation to target audience segmentation. Then, based on the values received, it is necessary to prepare a comparative study of the plans executed on a test basis.
So, make sure you only consider the numbers that involve reaching the final stage of the purchase decision, not just clicks to your website or any blog page or article.
5) Motivations in test plans
This is the stage of diagnosing which plans were successful or failed. Then it is necessary to identify the factors responsible for the success or failure of the plans, which will serve as guidance for future customer segmentation.
6) Confirmation and implementation of the theory
Based on the motivations behind each successful plan, select the most effective ones from those implemented. But continue to keep in mind the inherent flexibility of consumer behavior.