Content offers the answers to questions. But simply producing content

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Content managers should be less concerned with the frequency of keyword use in their content and instead consider the perspectives from which a topic should be addressed. The good old TF-IDF analysis is still a proven method for identifying important terms that describe the keyword corpus of a topic. Researching W-questions and MAFO complement the tools to find out what needs and questions your users have along the customer journey. Here, too, the focus is on user centricity. Focus on your target groups!
will no longer be enough in the future. Google wants to accompany users through the entire customer journey with answers in order to gain valuable product-related commercial traffic and transfer it to its own shopping world. In this way, they want to win back market share.

From an SEO perspective, it is becoming increasingly important for content managers to provide content marketing along the customer journey in order to provide the user with as many content touchpoints as possible during research.

Depending on their level of knowledge, users go through a azerbaijan cell phone number list research process over a shorter or longer period of time. They are looking for solutions and as their knowledge on a topic grows, they face different challenges and questions that require answers.

Someone who is new to search engine optimization will probably ask themselves the question "What is SEO?". Next they will ask themselves the question "How does SEO work?" and then realize that the topic is quite complex and the question they will ask themselves is "Who offers SEO services?". On this journey, companies should provide the answers.

Content must be thought of in a user-centered way and anticipate the needs and questions along the customer journey, just like Google does with MUM. Detailed SERP analyses help to anticipate current and future search intentions. A rough classification according to the classic search intentions transactional and informational is not enough, as no clear recommendations for action for the content can be derived from this. That's why I have divided the classic search intentions into further micro-intents, which I always notice in SERP analyses.