Google My Business (GMB): What is it?

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Google My Business
A GMB account is a Google account for business that a company can create for free. It is a “business card” containing information about the company: office address, phone number, business hours, photos, videos. The company’s clients see this information in the search engine in the following formats:

Google map
card (block on the right of turkey mobile database the search results)
block before the search results, also called Local Pack
GMB helps users quickly see the necessary data about the company in the search. And the brand owner - to manage the business profile on Google.

Benefits of a GMB account
Let's look at the benefits of using a Google My Business profile.

Informing
Customers are likely to search for brand information online. By creating a Google My Business account, the search is simplified. The audience will be aware of company news and events: for example, about changes in the schedule on non-working days or the introduction of new services.

Trust and loyalty
Statistics show that brands registered in GMB are more trustworthy: they are perceived by customers as more “solid”, “real”. You may not have a physical office, but a company card in Google will add weight in the eyes of customers: users already know that verification is required for registration, and they trust Google’s authority.

Improving search rankings
This works for queries that include toponyms (place names): for example, "Craft kvass in Nizhny Novgorod", "Children's Museum in Riga". For such queries, a company card will appear, and links to the site will rise in the search results if you link a GMB account to them.