Fines for lack of advertising markings
Posted: Sat Feb 22, 2025 10:49 am
In response to the rapid development of online marketing, the Russian government has tightened requirements for digital advertising labeling. New legislative measures regarding fines for the lack of online advertising labeling set strict rules for advertisers and platforms, emphasizing the need for transparency in advertising campaigns.
Content
The essence of the law on fines for the lack of advertising markings
What advertising materials need to be labeled
What advertising data should be submitted to Roskomnadzor
What are the fines for advertising without markings?
What to do to avoid getting a fine for advertising without marking
Frequently asked questions about fines for lack of advertising markings
Briefly about the main thing
The essence of the law on fines for the lack of advertising markings
As of September 1, 2023, new rules regarding mandatory labeling of online philippines mobile database advertising came into force in Russia. These measures are aimed at improving the transparency and reliability of the advertising market, ensuring that each advertisement can be easily tracked and verified.
The basis for the new requirements is Federal Act No. 274-FZ of June 24, 2023 , amending the Code of the Russian Federation on Administrative Offenses (CAO RF). According to this law, all online advertising must be registered and have a unique identifier assigned by the Advertising Data Operator (ORD). The absence of labeling or its incorrect use entails significant fines: from 30,000 to 100,000 rubles for individuals, from 100,000 to 200,000 rubles for officials, and from 200,000 to 500,000 rubles for legal entities.
In January 2024, one of the first major cases related to the violation of these requirements occurred. A well-known Russian company was fined 300,000 rubles for non-compliance with advertising labeling requirements. The company failed to register advertising creatives in a timely manner, and Roskomnadzor identified this violation.
Content
The essence of the law on fines for the lack of advertising markings
What advertising materials need to be labeled
What advertising data should be submitted to Roskomnadzor
What are the fines for advertising without markings?
What to do to avoid getting a fine for advertising without marking
Frequently asked questions about fines for lack of advertising markings
Briefly about the main thing
The essence of the law on fines for the lack of advertising markings
As of September 1, 2023, new rules regarding mandatory labeling of online philippines mobile database advertising came into force in Russia. These measures are aimed at improving the transparency and reliability of the advertising market, ensuring that each advertisement can be easily tracked and verified.
The basis for the new requirements is Federal Act No. 274-FZ of June 24, 2023 , amending the Code of the Russian Federation on Administrative Offenses (CAO RF). According to this law, all online advertising must be registered and have a unique identifier assigned by the Advertising Data Operator (ORD). The absence of labeling or its incorrect use entails significant fines: from 30,000 to 100,000 rubles for individuals, from 100,000 to 200,000 rubles for officials, and from 200,000 to 500,000 rubles for legal entities.
In January 2024, one of the first major cases related to the violation of these requirements occurred. A well-known Russian company was fined 300,000 rubles for non-compliance with advertising labeling requirements. The company failed to register advertising creatives in a timely manner, and Roskomnadzor identified this violation.