That of conversing with a brand directly on their messaging application. And, on the company side, of being as close as possible to the uses of its customers and being present on the channels preferred by their audience. But basically, everyone, companies and individuals alike, are adopting these new messaging systems for the same reasons: the promise of rich and natural conversations, qualitative and fluid, direct and responsive, simple and effective. In addition, unlike the chat modules implemented on websites and applications, messaging is also asynchronous and sessionless, in other words customers can resume the conversation egypt telemarketing list where they left off and advisors have access to the history of the entire conversation thread. With the arrival of these new mobile channels, companies are invited to switch from a notification strategy to a conversation logic with their customers. Of course, these new mobile messaging channels are ideal for conversational bots which will thus have new channels at their disposal. But not only that.
These real-time conversation possibilities can also benefit conversational agents, customer services, after-sales services, community managers, etc. And here too, as with the content aspect, the conversational dimension undeniably changes the way brands communicate and interact with their contacts. The relationship established with each interlocutor is thus endowed with an interactive experience, a real added value for 1to1 marketing… with the key, tenfold customer satisfaction!
…all based on a verified company profile
The last aspect that almost all of these new A2P messaging services bring concerns the security and authentication of conversations.
The main pitfall of SMS is SPAM and SMS phishing. In order to take advantage of these scam methods, almost all new mobile messaging channels have included a business profile authentication component since their launch. Verifying the sender of professional messages should make these new messaging services safe and reliable, build trust among users and prevent scams.
