Lead forms are highly optimized and designed to capture more leads . Like conversational forms, these multi-step forms allow users to answer one field at a time, creating a smoother experience.
According to a study by HubSpot , only 40% of marketers use multi-step forms, but their conversion rate is 86% higher. So it's worth using them on your business website.
I've seen great results with lead forms, especially when used for content upgrades or similar incentives.
Lead Form examples
Why do I recommend using lead forms?
Optimized for Lead Generation – These conversational forms are optimized gambling data turkey for lead generation and have been proven by marketing experts to improve conversions.
Forms that stand out – Unlike other lead generation forms, they aren’t overused. Their conversational flow offers users a new, interactive experience that doesn’t feel like an email capture form.
Progress bar – Users are more likely to complete a form when they see exactly how many steps they have to complete. Add an incentive, and they'll likely complete it.
You can use a form builder like WPForms to create these forms. You can also create multi-step forms with popular lead generation software like OptinMonster or Thrive Leads .
Since we're talking about generating leads, I also recommend taking a look at WPBeginner's insider tips on growing an email list . This is the actual playbook used by WPBeginner with incredible results.
Use lead forms
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