Customize your pop-ups based on user behavior

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Studies show that 74% of your internet users expect to receive personalized content, and this can increase conversions by 42%.

Personalization is an important psychological principle, and tailoring your pop-ups to users' interests and compositions will make them more relevant and engaging.

The problem is that if you're using pop-ups to collect leads, you don't yet have personal information about your target audience, which makes personalization difficult.

This is where custom triggers can make a big difference.

For example, OptinMonster's referrer detection feature can easily determine the domain paytm database from which each user is visiting your site. This allows you to display a custom pop-up if the user was referred to your site from another specific site.

Let's say you get a lot of traffic on Pinterest. You could create a targeted pop-up that offers people a discount when they sign up for your newsletter.

Referrer Detection Popup Example
You can also trigger a pop-up based on the specific page the visitor is viewing. This page can give you a clue as to what the user is interested in and display a pop-up similar to the topic being discussed or product being reviewed.

Another option is to personalize your content based on the user's location. 80% of marketers use location-based personalization and get great results.

Example of a Popup Personalized by Location