Owned media wins with strategy! A must-see success technique for corporate web managers revealed

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Is your company's owned media managed with a strategy in place?

If you do not have a solid strategy for operating your owned media, the effectiveness of your business may be halved.



This time, I would like to talk to web managers physician database at companies that are currently running or planning to run their own owned media about the importance and trends of owned media strategy, as well as the importance of content.

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- table of contents -

Owned media should be managed strategically!
Flow of owned media strategy
Content quality is also important for owned media strategies
What is the owned media strategy that companies need?
summary
Owned media should be managed strategically!
Owned media should be managed strategically!

Managing owned media can be a great benefit to a company if it is done effectively. However, if you just operate it blindly, you may not get the results you expect and your costs may just increase.

To avoid this, make sure to have a solid strategy in place before you start managing your owned media. Although the objectives of running an owned media may vary from company to company, it is necessary to predict step by step what is needed to achieve each objective and create a strategy to implement it.



The important thing to think about is not to think of owned media as a special measure that is separate from other marketing measures. By positioning owned media as part of your company's business process, it will be easier to create an owned media strategy to achieve your goals.


Flow of owned media strategy
Flow of owned media strategy

There are several stages in managing your owned media. After understanding each stage, you should develop a strategy while keeping in mind the flow to successful owned media.

From here, we will explain the specific steps of our owned media strategy.


goal setting
The first step in an owned media strategy is to set clear goals. After determining appropriate goals for the owned media itself, you can use those goals as a basis for measuring effectiveness.

Basically, the goals of owned media are set to be measurable numerically. By visualizing the situation in a concrete way, you can consider the strategies necessary to achieve the company's future objectives. The numerical goal of the owned media itself is called the KGI .

KGI stands for "Key Goal Indicator" and represents a numerical indicator that must be reached in order to achieve an ultimate goal, such as increasing sales. If you achieve the indicators set as KGI , you can determine that your owned media strategy is progressing well.