The fundamental aspect of brand recognition is its long-term growth potential. While digital marketing is effective in generating revenue through rapid growth, it lacks a long-term vision.
A good campaign can produce successful activation results, chinese overseas australia database but once it ends, the achievement of objectives also comes to a halt. By creating a Brand Awareness strategy, you're investing in future growth.
This strategy doesn't offer an immediate ROI , not even an easily measurable one. Continued growth is seen after the strategy is properly implemented over time.
How is it applied?
Brand awareness strategies are developed by studying the systems through which the brain operates. Nobel Prize-winning social psychologist Daniel Kahneman explains that the human brain operates through two separate systems.
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