If the product is useful and easy to use, it will be easier to achieve a good ROI (Return on Investment). Facilitating a purchase or getting the user to solve their problem in a few steps is a benefit for the brand.
A simple change in text can change a user's attitude so rich people database hey don't feel rushed or confused: if the product is easy to use and meets their needs, they're very likely to buy it again and recommend it. If the content isn't clear, the company won't be able to sell effectively.
Like everything we do in Digital Marketing , UX Writing is also measurable.
Using a dashboard or tools like Google Analytics, we can evaluate how long users stay on the site and at what point in the process they leave the site.
UX writing is not only necessary to communicate the brand's voice, but also to help the user understand what to do on the site.
To avoid conversion losses and a slow return on investment, you can incorporate a UX Writer who is part of the design process and ensures content-first that accompanies the product and the brand voice from the beginning.
Good copy can also differentiate you from the competition: it can even moderate some product issues. For example, some brands place phrases or new features on loading screens that take longer than usual, thus ensuring that users stay on the site and wait for the result.
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