Study the local culture
Posted: Thu Dec 05, 2024 10:52 am
During your journey, you will meet different people that you must integrate to achieve your goal. But for that you must be able to understand their codes, their habits, even their language.
Similarly, in communication, you need to have an idea of who your potential customers are, to whom you are going to address your message.
Example: who are the people who can like your Facebook page? Let's imagine that you make baby clothes, in this case you will talk with the person who will buy your products, that is to say parents, grandparents, friends of the parents...
Hello? Hola? Hello? Guten Morgen?
How will you connect with the local population? Inviting yourself to a group of friends having coffee to talk about your trip can seem intrusive and create a reaction of rejection of your project, even before you can present it to them.
For your communication strategy it is the same thing, you must identify where the people you want to talk to are and thus discover the best time to do it. Nowadays, the best strategy is to make the customer come to you…(link to an inbound article)
Communication channels continue to multiply today: think about the one that is best suited to your audience and your business such as: your website, your blog, your Facebook page, Instagram, an ad in a specialist magazine, your brochure….
You don't have to be everywhere, or try to talk to buy egypt phone data everyone in the same way. It's up to you to choose the most suitable way for each audience. You can address parents on Instagram and grandparents on Facebook for example.
Depending on your goals, make a list of topics you want to discuss with your audience. It should contain:
topics that interest your audience,
others that have a relationship with your brand and others directly linked to your objective.
For example, for the goal of acquiring fans you can talk
of your brand, your quality policy, where the clothes are produced,
but also broader themes such as: the importance of made in France (if that is part of your DNA), everything concerning the themes of babies, being grandparents or parents...
3. Plan the different excursions
To finish your travel plan, write down each step in your schedule . I advise you to start with a provisional calendar of the entire defined period. Add the important dates for your business and for your customers: sales dates, a trade fair in which you participate, your company anniversary, Mother's Day... Also look at a chestnut tree, you can find interesting dates there.
Similarly, in communication, you need to have an idea of who your potential customers are, to whom you are going to address your message.
Example: who are the people who can like your Facebook page? Let's imagine that you make baby clothes, in this case you will talk with the person who will buy your products, that is to say parents, grandparents, friends of the parents...
Hello? Hola? Hello? Guten Morgen?
How will you connect with the local population? Inviting yourself to a group of friends having coffee to talk about your trip can seem intrusive and create a reaction of rejection of your project, even before you can present it to them.
For your communication strategy it is the same thing, you must identify where the people you want to talk to are and thus discover the best time to do it. Nowadays, the best strategy is to make the customer come to you…(link to an inbound article)
Communication channels continue to multiply today: think about the one that is best suited to your audience and your business such as: your website, your blog, your Facebook page, Instagram, an ad in a specialist magazine, your brochure….
You don't have to be everywhere, or try to talk to buy egypt phone data everyone in the same way. It's up to you to choose the most suitable way for each audience. You can address parents on Instagram and grandparents on Facebook for example.
Depending on your goals, make a list of topics you want to discuss with your audience. It should contain:
topics that interest your audience,
others that have a relationship with your brand and others directly linked to your objective.
For example, for the goal of acquiring fans you can talk
of your brand, your quality policy, where the clothes are produced,
but also broader themes such as: the importance of made in France (if that is part of your DNA), everything concerning the themes of babies, being grandparents or parents...
3. Plan the different excursions
To finish your travel plan, write down each step in your schedule . I advise you to start with a provisional calendar of the entire defined period. Add the important dates for your business and for your customers: sales dates, a trade fair in which you participate, your company anniversary, Mother's Day... Also look at a chestnut tree, you can find interesting dates there.