First off, the email list-building software you choose should offer a range of helpful marketing tools for capturing new leads. This includes a landing page builder and customizable signup forms. The ability to place those anywhere on your website or share them on social media or via a QR code is also helpful.
Read more: 20 Newsletter Signup Examples to Take Inspiration From
Subscriber management
Ironically, the functionality of an email list-building tool should not be limited to list-building. To set up targeted email marketing campaigns, you should be able to manage email subscribers — split them into groups (manually or automatically with triggers and filters), keep track of subscriber engagement, and clean the email list when needed.
Good list-building tools help you do all that with multi-list functionality. People can subscribe to more than one of your email lists from a single form and it all gets recorded in your CRM, which leads us to…
Full marketing integration
Your email list-building tool needs to integrate seamlessly with lebanon mobile phone numbers database or be part of a comprehensive marketing platform. This way, leads go directly into the CRM (customer relationship management), and are available for email marketing, SMS, and retargeting campaigns.
GDPR compliance
If you expect to target audiences in EU countries, your email list-building software should be GDPR-compliant. How do you make sure it is?
GDPR-compliant software makes it easy to have opt-in checkboxes on forms for new subscribers to give their consent. It also lets you collect consent for different types of communication (e.g. marketing vs transactional) within one form and records the preferences so the contact only gets the emails they subscribed for.
Pro tip: If you want to focus only on serious subscribers, look for an email list-building tool that provides double opt-in confirmation emails.
Set a clear objective
Do you want to capture leads in the early stages of their buyer journey, or are you looking to connect with people ready to make a purchase? Different goals require different list-building strategies.
Make a list-building strategy
Will you use pop-ups, slide-ins, or contact forms? Whatever the strategy, keep it simple and direct. Let people know what value they get out of joining your list (recipes, early sale access, insider tips, and so forth), and use a clear call to action that matches your goal.
Choose an email list builder that fits your strategy
If all you need is to collect contacts and send email newsletters, a basic list-building tool will do. But for automated ecommerce campaigns, segmentation, and multi-list subscriber management, you’ll need a solution with advanced tracking capabilities and automation features.
