Newsletter design tips for your next campaign
Posted: Sat Dec 07, 2024 4:19 am
Further reading: 11 Successful CRM Strategies to Grow Your Business
Move customers through your sales funnel with Brevo
A well-designed sales funnel creates a predictable path to purchase. However, you can’t manage each individual customer journey manually. That's why you need an all-in-one CRM platform.
Brevo is more than a sales funnel builder. Streamline repeat sales tasks with automation. Then organize your deals with the custom deal pipelines. With Brevo, get the tools you need to focus on what matters most — building relationships and closing deals faster.
Sign up for the Sales Platform and get unlimited contacts, 50 oman mobile phone numbers database open deals, and one deal pipeline — all for free.Newsletter design may seem like a tall task. But using the eight tips in this article will make your next email marketing campaign feel like a walk in the park.
Email newsletters are a staple of any effective digital marketing strategy. They give you direct access to your contacts’ inboxes. They let you create personalized content. Best of all, they are highly cost effective.
But once you’ve covered the basics of how to create a newsletter, it’s time to pay attention to newsletter design.
A newsletter does more than drive conversions. It conveys your brand’s image, builds credibility, and cultivates a community. Knowing how to design a newsletter and using a professional newsletter software will help you do just that!
Newsletter design tips for your next campaign
Table of contents
8 email newsletter design tips later…
1. Include original copy
Newsletters are a stand alone resource, not just a catalog of links. They deliver valuable information about your business directly to your customers inbox.
The primary goal of a newsletter is to build credibility and a following and for your brand. Use it as a separate editorial channel instead of just directing traffic to your site. Readers want to see more than another list of links in their inbox every month.
Newsletter content is a place for a brand’s voice to shine while educating and informing subscribers. Telling a story is the key to creating an engaging newsletter.
Take your email list on a journey via a mix of text, images, and other rich media.Where design comes into play with content is your brand’s voice and tone. Even small businesses can and should have a defined writing style.
Pro tip: Brevo’s AI helps you write better emails faster. Check it out! Having a consistent tone in your communications is essential to effective email marketing. It’s truly the core of your newsletter. Without a consistent voice, even the most eye-catching graphic design won't impress.
newsletter design with good copy
In this example created with Brevo, UniKitOut offers their subscribers value with various kits in the form of packing lists, food packs and other kits to help students as they start university
Move customers through your sales funnel with Brevo
A well-designed sales funnel creates a predictable path to purchase. However, you can’t manage each individual customer journey manually. That's why you need an all-in-one CRM platform.
Brevo is more than a sales funnel builder. Streamline repeat sales tasks with automation. Then organize your deals with the custom deal pipelines. With Brevo, get the tools you need to focus on what matters most — building relationships and closing deals faster.
Sign up for the Sales Platform and get unlimited contacts, 50 oman mobile phone numbers database open deals, and one deal pipeline — all for free.Newsletter design may seem like a tall task. But using the eight tips in this article will make your next email marketing campaign feel like a walk in the park.
Email newsletters are a staple of any effective digital marketing strategy. They give you direct access to your contacts’ inboxes. They let you create personalized content. Best of all, they are highly cost effective.
But once you’ve covered the basics of how to create a newsletter, it’s time to pay attention to newsletter design.
A newsletter does more than drive conversions. It conveys your brand’s image, builds credibility, and cultivates a community. Knowing how to design a newsletter and using a professional newsletter software will help you do just that!
Newsletter design tips for your next campaign
Table of contents
8 email newsletter design tips later…
1. Include original copy
Newsletters are a stand alone resource, not just a catalog of links. They deliver valuable information about your business directly to your customers inbox.
The primary goal of a newsletter is to build credibility and a following and for your brand. Use it as a separate editorial channel instead of just directing traffic to your site. Readers want to see more than another list of links in their inbox every month.
Newsletter content is a place for a brand’s voice to shine while educating and informing subscribers. Telling a story is the key to creating an engaging newsletter.
Take your email list on a journey via a mix of text, images, and other rich media.Where design comes into play with content is your brand’s voice and tone. Even small businesses can and should have a defined writing style.
Pro tip: Brevo’s AI helps you write better emails faster. Check it out! Having a consistent tone in your communications is essential to effective email marketing. It’s truly the core of your newsletter. Without a consistent voice, even the most eye-catching graphic design won't impress.
newsletter design with good copy
In this example created with Brevo, UniKitOut offers their subscribers value with various kits in the form of packing lists, food packs and other kits to help students as they start university