Never stop testing your call-to-action copy. Here’s how to do so:
Posted: Sat Dec 07, 2024 4:43 am
Stick to one CTA per email
The more different CTAs you include in your email copy, the further you drive your subscribers away from the desired action. Use one or (maximum) two CTAs per email to keep your audience focused on a specific action.
Secondary CTAs can be used for related actions (like seeing different kinds of products in the same category, or reading another user testimonial), but it’s best to make a clear separation in your email design.
This rule doesn’t apply when you need to include duplicate CTAs because your email content is long.
2. Keep it relevant
You may create a super engaging CTA that drives a 100% CTR. But it will deliver no results if the landing page has nothing to do with what’s been promised in the CTA.
Keep your CTA relevant to the destination. It’s also good to include a similar text or CTA on the destination page — it will work as a signal that visitors landed on the right page.
3. Mind the placement
Your CTA button should be the most noticeable element of the email layout.
The best place to put a CTA in your email is as close to the top as possible. This way, your subscribers can’t miss it.
Have you created a long email copy? Add an extra CTA above the fold.
4. Eliminate objections
When crafting compelling CTA copy, think of the objections your customers might have against clicking on it. Try to address those objections with the text of your CTA. The most common examples of this approach in action are “Sign up, it’s free” and “Take a one-minute survey.”
5. Be specific
You shouldn’t underestimate generic CTAs like “Shop Sale” or “Order Now,” but whenever you can get more creative than that, do it.
Keep your CTA specific to the offer or the target audience. Highlight the benefit of clicking on it, address customers’ pain points, or simply use the name of the product within the CTA text.
6. Use power words
Power words are words that trigger a psychological response from oman telephone number data a reader. You can increase conversion rates by simply including these words in your CTA copy.
What are some examples of power words? There are hundreds of them. The most commonly used power words are:
7. A/B test your CTAs
Create a hypothesis: Do you think “Send Flowers” will drive more clicks than “Order Now”? Before you prove it, this is your hypothesis. It’s time to check with an A/B test.
Create two identical versions of emails and include different CTAs: You should test one variable at a time. When A/B testing CTAs, don’t alter email copy or audience segments.
Evaluate the results, repeat: There are so many things you have to test — from button color and placement to wording and size.
You can test things like first-person vs second-person language ('get my free meal' vs 'get your free meal') or even the color of your CTA email button.
The more different CTAs you include in your email copy, the further you drive your subscribers away from the desired action. Use one or (maximum) two CTAs per email to keep your audience focused on a specific action.
Secondary CTAs can be used for related actions (like seeing different kinds of products in the same category, or reading another user testimonial), but it’s best to make a clear separation in your email design.
This rule doesn’t apply when you need to include duplicate CTAs because your email content is long.
2. Keep it relevant
You may create a super engaging CTA that drives a 100% CTR. But it will deliver no results if the landing page has nothing to do with what’s been promised in the CTA.
Keep your CTA relevant to the destination. It’s also good to include a similar text or CTA on the destination page — it will work as a signal that visitors landed on the right page.
3. Mind the placement
Your CTA button should be the most noticeable element of the email layout.
The best place to put a CTA in your email is as close to the top as possible. This way, your subscribers can’t miss it.
Have you created a long email copy? Add an extra CTA above the fold.
4. Eliminate objections
When crafting compelling CTA copy, think of the objections your customers might have against clicking on it. Try to address those objections with the text of your CTA. The most common examples of this approach in action are “Sign up, it’s free” and “Take a one-minute survey.”
5. Be specific
You shouldn’t underestimate generic CTAs like “Shop Sale” or “Order Now,” but whenever you can get more creative than that, do it.
Keep your CTA specific to the offer or the target audience. Highlight the benefit of clicking on it, address customers’ pain points, or simply use the name of the product within the CTA text.
6. Use power words
Power words are words that trigger a psychological response from oman telephone number data a reader. You can increase conversion rates by simply including these words in your CTA copy.
What are some examples of power words? There are hundreds of them. The most commonly used power words are:
7. A/B test your CTAs
Create a hypothesis: Do you think “Send Flowers” will drive more clicks than “Order Now”? Before you prove it, this is your hypothesis. It’s time to check with an A/B test.
Create two identical versions of emails and include different CTAs: You should test one variable at a time. When A/B testing CTAs, don’t alter email copy or audience segments.
Evaluate the results, repeat: There are so many things you have to test — from button color and placement to wording and size.
You can test things like first-person vs second-person language ('get my free meal' vs 'get your free meal') or even the color of your CTA email button.