Feel free to customize manually russia phone number library Today, email marketing is dominated by tools, and for good reason. With mail merge capabilities, these tools allow you to add virtually unlimited customizations to your emails. However, most personalization fields are still limited to company names, first names, job titles, and industry names. from most data sources and using it saves time. Any customization beyond that can be a huge time investment.

However, if you're targeting high-value customers, it may be worth your time. That's because in a world of emails containing similar personalizations, your email can stand out if you just put in a little extra effort. For example, if you're reaching out to potential clients to pitch SEO as a service, go the extra mile and attach a custom SEO audit report for each high-ticket recipient. Such an effort will require extra work, but if you are using an SEO tool, it won’t require so much effort that it starts to disrupt your work.