boden's social media uses well-earned pr for ecommerce content marketing
Posted: Sat Dec 07, 2024 5:23 am
Ecommerce content from Mezouria answering customer questions.
12. Reuse press coverage
You can feature your earned media on your blog because articles list of kuwait cell phone numbers and TV reports are easy to understand by the average public. Magazine features also count.
Boden rode the wave of fame when Kate Middleton wore a blouse of theirs on no other but International Women’s Day. Yes, it’s a bit of a brag but can do wonders for your brand's PR.
Even if you don't have something this big, you can do guest posts for partner websites and share them on your social media to build authority in your niche.
13. Tips on product maintenance
Content about how to take care of products, how to prolong their lifespan, etc. makes a good impression. First, it helps people enjoy their purchases more. And second, it shows your dedication and craftsmanship, that your brand isn't just about selling more but about quality as well.
Shoe care guide from Monieur Chaussure exemplifying ecommerce content marketing.
Credit: Monsieur Chaussure
14. FAQ pages
Ecommerce content marketing can be anything that’s not placed on regular sales pages (product pages, cart, checkout). Sometimes, it’s a resource that helps people choose easily from your products. And FAQ pages are just that! They help people decide to buy.
Paint brand Annie Sloan makes buying paint online easy with its extensive FAQ page, covering its complete range of products. This way, people feel at ease when buying.
FAQ page as ecommerce content marketing from Annie Sloan.
Why are these good examples of ecommerce content marketing ?
They don’t hard-push their products on the reader, viewer, or user. Good content is enjoyable on its own, even if the visitors aren’t interested in buying anything yet. It gives you real estate to present and position your ecommerce brand.
The goal of a content marketing strategy for ecommerce is to nurture and build trust. Conversions only come as a result of that. The pieces of content provide information, feed curiosity, inspire, educate, entertain.
12. Reuse press coverage
You can feature your earned media on your blog because articles list of kuwait cell phone numbers and TV reports are easy to understand by the average public. Magazine features also count.
Boden rode the wave of fame when Kate Middleton wore a blouse of theirs on no other but International Women’s Day. Yes, it’s a bit of a brag but can do wonders for your brand's PR.
Even if you don't have something this big, you can do guest posts for partner websites and share them on your social media to build authority in your niche.
13. Tips on product maintenance
Content about how to take care of products, how to prolong their lifespan, etc. makes a good impression. First, it helps people enjoy their purchases more. And second, it shows your dedication and craftsmanship, that your brand isn't just about selling more but about quality as well.
Shoe care guide from Monieur Chaussure exemplifying ecommerce content marketing.
Credit: Monsieur Chaussure
14. FAQ pages
Ecommerce content marketing can be anything that’s not placed on regular sales pages (product pages, cart, checkout). Sometimes, it’s a resource that helps people choose easily from your products. And FAQ pages are just that! They help people decide to buy.
Paint brand Annie Sloan makes buying paint online easy with its extensive FAQ page, covering its complete range of products. This way, people feel at ease when buying.
FAQ page as ecommerce content marketing from Annie Sloan.
Why are these good examples of ecommerce content marketing ?
They don’t hard-push their products on the reader, viewer, or user. Good content is enjoyable on its own, even if the visitors aren’t interested in buying anything yet. It gives you real estate to present and position your ecommerce brand.
The goal of a content marketing strategy for ecommerce is to nurture and build trust. Conversions only come as a result of that. The pieces of content provide information, feed curiosity, inspire, educate, entertain.