It’s usually done through blog posts where
Posted: Sat Dec 07, 2024 6:00 am
Some influencers charge a hard fee but others work qatar mobile phone numbers database on commission. You pay for the sales made through them, not for the exposure. Try working with different ones with followings of various sizes. You might find that the micro influencers convert better because they’re more focused and better fit your niche.
Search advertising
Apart from social media, you can pay for more exposure on search engines as well. The most popular options are:
Pay-per-click (PPC, Google AdWords) — appear on top of search results for chosen keywords, e.g. “recycled shoes”
Google shopping — a free service where you can list your entire product range with images and prices, and directly capture high-intent shoppers
Display campaigns (banner ads on sites) — based on searches and browsing behavior so the potential customer sees your ad for “cat tree” on a news site, for example, after browsing for one
Example of an adwords campaign by Merino Schuhe.
An example of an AdWords campaign, Source
Affiliate marketing
Affiliate marketing is an interesting part of ecommerce marketing. It relies on a network of affiliates, or referrers, who drive traffic to your online store and get paid for each sale they help make.
they talk about your products or simply list their picks in a certain category. Influencers posting directly on social media and thus replacing affiliate marketing has been one of the ongoing ecommerce trends lately. Affiliate marketing is, however, still alive and thriving for Amazon sellers.
Partnerships
You can join forces with other companies in the form of a partnership to extend your reach to their audience as well. It’s an effective marketing strategy for lifestyle ecommerce brands with overlapping target customers.
For example, you can agree to swap email lists so each brand connects with more potential customers. Just label the email campaign properly so subscribers understand their details have not been sold. Another option is to create a special cross-brand offer for both brands’ clients.
PR and brand awareness
PR sounds outdated in ecommerce marketing but it’s not. Especially at launch, you’ll benefit from getting featured in media publications both offline and online.
It can be a founder interview, a mention in a listicle (X gift ideas for Y), or getting your headliner featured in a photoshoot. Whatever fits your product, the goal is to increase brand awareness and create demand.
An example of Brooklyn Tea being included in a gift guide on Good Housekeeping.
An example of being included in a gift guide on Good Housekeeping.
Search advertising
Apart from social media, you can pay for more exposure on search engines as well. The most popular options are:
Pay-per-click (PPC, Google AdWords) — appear on top of search results for chosen keywords, e.g. “recycled shoes”
Google shopping — a free service where you can list your entire product range with images and prices, and directly capture high-intent shoppers
Display campaigns (banner ads on sites) — based on searches and browsing behavior so the potential customer sees your ad for “cat tree” on a news site, for example, after browsing for one
Example of an adwords campaign by Merino Schuhe.
An example of an AdWords campaign, Source
Affiliate marketing
Affiliate marketing is an interesting part of ecommerce marketing. It relies on a network of affiliates, or referrers, who drive traffic to your online store and get paid for each sale they help make.
they talk about your products or simply list their picks in a certain category. Influencers posting directly on social media and thus replacing affiliate marketing has been one of the ongoing ecommerce trends lately. Affiliate marketing is, however, still alive and thriving for Amazon sellers.
Partnerships
You can join forces with other companies in the form of a partnership to extend your reach to their audience as well. It’s an effective marketing strategy for lifestyle ecommerce brands with overlapping target customers.
For example, you can agree to swap email lists so each brand connects with more potential customers. Just label the email campaign properly so subscribers understand their details have not been sold. Another option is to create a special cross-brand offer for both brands’ clients.
PR and brand awareness
PR sounds outdated in ecommerce marketing but it’s not. Especially at launch, you’ll benefit from getting featured in media publications both offline and online.
It can be a founder interview, a mention in a listicle (X gift ideas for Y), or getting your headliner featured in a photoshoot. Whatever fits your product, the goal is to increase brand awareness and create demand.
An example of Brooklyn Tea being included in a gift guide on Good Housekeeping.
An example of being included in a gift guide on Good Housekeeping.