Discover how inbound marketing strategies can help your company
Posted: Thu Mar 27, 2025 10:42 am
The sales funnel is a graphic representation of one of the essential processes for applying Inbound Marketing strategies in your company. It will be responsible for monitoring your company's customer acquisition process from start to finish. From the first contact with the customer, until the moment a deal is closed.
In addition to being an essential tool for improving your customer overseas data acquisition processes, the Sales Funnel will give your business an overview of where improvements need to be made in order to make the purchasing process more fluid for the customer and more efficient for your company .
In this article we will talk about:
What is a sales funnel and what stages it involves;
So what is the difference between the Buyer's Journey and the Sales Funnel?
Why is it important to define your company's sales funnel?
How to build my company's sales funnel?
What is a sales funnel and what steps does it involve?
The sales funnel is divided into three parts : top of the funnel (Tofu), middle of the funnel (Mofu) and bottom of the funnel (Bofu). It is the strategic point that permeates inbound marketing strategies in your company. In it, you will have a strategic vision of the entire journey that your customer goes through until closing the purchase of a product or service with your company.
This graphical representation is made up of some essential phases in your customer's purchasing journey. They are:
Funil de Inbound Marketing - TWO Digital
Funil de Inbound Marketing
Stage 1 – Learning and Discovery: Top of the Funnel
The top of the funnel is specifically the moment when your prospect starts researching a specific topic, aiming to solve a problem they have.
In addition to being an essential tool for improving your customer overseas data acquisition processes, the Sales Funnel will give your business an overview of where improvements need to be made in order to make the purchasing process more fluid for the customer and more efficient for your company .
In this article we will talk about:
What is a sales funnel and what stages it involves;
So what is the difference between the Buyer's Journey and the Sales Funnel?
Why is it important to define your company's sales funnel?
How to build my company's sales funnel?
What is a sales funnel and what steps does it involve?
The sales funnel is divided into three parts : top of the funnel (Tofu), middle of the funnel (Mofu) and bottom of the funnel (Bofu). It is the strategic point that permeates inbound marketing strategies in your company. In it, you will have a strategic vision of the entire journey that your customer goes through until closing the purchase of a product or service with your company.
This graphical representation is made up of some essential phases in your customer's purchasing journey. They are:
Funil de Inbound Marketing - TWO Digital
Funil de Inbound Marketing
Stage 1 – Learning and Discovery: Top of the Funnel
The top of the funnel is specifically the moment when your prospect starts researching a specific topic, aiming to solve a problem they have.