What are Expanded Text Ads?
Posted: Sat Apr 05, 2025 3:29 am
Expanded Text Ads are a text ad format that allows advertisers to include more information in their ads. Compared to standard text ads, ETAs have two phone number list headlines that can expand to three, two lines of expanded descriptions, and a more flexible display URL. The main purpose of ETAs is to give advertisers more space to grab users' attention and convey a clearer, more complete message.
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Want to be a Digital Marketer? Read the complete Digital Marketing guide below.
Benefits of Using Expanded Text Ads
1. Larger Space:
– With more characters for titles and descriptions, advertisers can convey richer, more informative messages.
2. Increase CTR:
– Longer titles and descriptions can attract more user attention, increasing click-through rates (CTR).
3. Increase Relevance:
– With additional space, advertisers can better match ads to user keywords and searches, increasing relevance.
4. Optimization for Mobile Devices:
– ETA is designed to perform well on all devices, including mobile, providing a consistent and engaging user experience.
Expanded Text Ads Structure
1. Title (Headline):
– ETAs have two to three headlines, each with a 30-character limit. The headline is the most prominent element in the ad and should grab the user’s attention.
2. Description:
– There are two description lines, each with a 90-character limit. The description is u
Other Readings
Getting to Know the Simple Future Tense Formula, How to Use It, and ExamplesHow to Use Simple Future Tense in Sentences? Complete with Examples50 Questions About Simple Future Tense with Answers and Explanations
Want to be a Digital Marketer? Read the complete Digital Marketing guide below.
Benefits of Using Expanded Text Ads
1. Larger Space:
– With more characters for titles and descriptions, advertisers can convey richer, more informative messages.
2. Increase CTR:
– Longer titles and descriptions can attract more user attention, increasing click-through rates (CTR).
3. Increase Relevance:
– With additional space, advertisers can better match ads to user keywords and searches, increasing relevance.
4. Optimization for Mobile Devices:
– ETA is designed to perform well on all devices, including mobile, providing a consistent and engaging user experience.
Expanded Text Ads Structure
1. Title (Headline):
– ETAs have two to three headlines, each with a 30-character limit. The headline is the most prominent element in the ad and should grab the user’s attention.
2. Description:
– There are two description lines, each with a 90-character limit. The description is u