An email list is a pool of email addresses collected from leads who have signed up to receive emails from you. Typically, these leads sign up for your email list when they fill out a signup form on your website. However, for cold emails, this may not always be the case, as the goal is to reach prospects who have not shown any interest in your products or services.
So, we can say that a cold email list is a collection of email addresses of people you intend to interact with through cold email campaigns.
cold email illustration
Why You Need to Start Building Your List
Now that you understand what a mailing list is, here's why you should start building one:
Ownership and control
Unlike social media platforms or third-party channels, an email list gives you full ownership and control. This ensures that your marketing efforts are not subject to the ever-changing algorithms of external platforms, giving you a stable and reliable band data channel to connect with potential customers.
Building an email list is also essential for cultivating potentially beneficial relationships. Beyond simple transactions, you can establish a personal relationship with your audience. This can create a sense of connection, especially when you send relatable emails that show the true value customers can get from your brand.
Economically advantageous
Email campaigns are a cost-effective way to reach your audience compared to traditional advertising methods. Statistics from SuperOffice reveal that email offers the best returns on your marketing investments.
Bar graph showing Channel ROI Ratings: Email marketing (73%), Organic search (67%), Content marketing (62%), Paid search (59%), Affiliate marketing (47%).
Source
According to Litmus data, marketers can make $36 for every $1 spent on email marketing.
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