Increased visibility
Posted: Sat Apr 05, 2025 4:51 am
Appearing in Google PAA boxes can significantly increase the visibility of your content.
PAA boxes often appear at the top of search results and provide prime placement for your content, which can lead to higher click-through rates.
Unlike "Featured Snippets," a website can appear in both the "People Also Ask" section and the rich people database regular organic SEO position in the SERPs.
For example, if you search for " neck pain ," Mount Sinai will appear twice: once in the PAA field and again in the organic SERP.
Neck pain paa
Neck pain serp
However, Google PAA also offers an opportunity for newer sites that don't have as much authority.
According to a study by Semrush, 74% of the pages that appear in the PAA box are not present on the first page of Google.
This gives less authoritative sites a chance to build a reputation and appear on the first page.
PAA boxes often appear at the top of search results and provide prime placement for your content, which can lead to higher click-through rates.
Unlike "Featured Snippets," a website can appear in both the "People Also Ask" section and the rich people database regular organic SEO position in the SERPs.
For example, if you search for " neck pain ," Mount Sinai will appear twice: once in the PAA field and again in the organic SERP.
Neck pain paa
Neck pain serp
However, Google PAA also offers an opportunity for newer sites that don't have as much authority.
According to a study by Semrush, 74% of the pages that appear in the PAA box are not present on the first page of Google.
This gives less authoritative sites a chance to build a reputation and appear on the first page.