Description of the study
Posted: Wed Sep 24, 2025 11:06 am
The bank ranking was compiled in several stages. First, analysts compiled a semantic core of banking-related keywords and phrases. Then, they divided the 948 queries into two groups and 15 subgroups.
Wunder Digital's study on the visibility of Belarusian bank websitesQueries related to online banking were excluded, as users are likely searching for their bank this way. Queries about exchange rates were also excluded, due to the search results' specificity – the top 10 results primarily include individual aggregators and exchanges.
Analysts analyzed the top 100 websites in search results for each query in the Republic of Belarus. To calculate a website's visibility in Google and Yandex, the specialists used a common visibility formula, taking into account the search engine's "weight."
Wunder Digital's study on the visibility of lithuania telemarketing database Belarusian bank websitesAccording to Yandex.Radar, 28.5% of users use Yandex search engine, while 70.5% use Google. By multiplying visibility by the search engine's weight, the team calculated the website's overall visibility.
Bank ranking by overall visibility
Belarusbank leads the rankings by a wide margin, with 65.8% visibility. Belgazprombank ranks second with 19.6% visibility. Remarkably, the bank has climbed three spots compared to last year. Priorbank ranks third with 15.7% visibility, up from second last year.
Wunder Digital's study on the visibility of Belarusian bank websitesData on the remaining 11 banks can be found at the link .
Bank rankings by Google visibility
The top three positions in Google's website visibility rankings remained unchanged. This means that Belarusbank, Belgazprombank, and Priorbank are the most frequently displayed to users. Their results are as follows:
71.5% from Belarusbank
Paritetbank ranked fourth with a score of 18.6%. Belagroprombank ranked fifth with a score of 14.9%. It also rounded out the top five in the overall bank visibility ranking.
Wunder Digital's study on the visibility of Belarusian bank websitesData on the remaining 17 banks can be found at the link .
Bank visibility rankings in Yandex
The visibility rankings of bank websites in Yandex search engine have seen significant changes compared to the overall rankings and Google rankings. The top three websites are as follows.
Belarusbank remained unchanged in first place with 54.0%. Sberbank came in second with 22.1%. Alfa-Bank came in third with 18.0%. Belgazprombank and Priorbank, which ranked second and third according to Google, fell to 12th and sixth place, respectively.
Wunder Digital's study on the visibility of Belarusian bank websitesQueries related to online banking were excluded, as users are likely searching for their bank this way. Queries about exchange rates were also excluded, due to the search results' specificity – the top 10 results primarily include individual aggregators and exchanges.
Analysts analyzed the top 100 websites in search results for each query in the Republic of Belarus. To calculate a website's visibility in Google and Yandex, the specialists used a common visibility formula, taking into account the search engine's "weight."
Wunder Digital's study on the visibility of lithuania telemarketing database Belarusian bank websitesAccording to Yandex.Radar, 28.5% of users use Yandex search engine, while 70.5% use Google. By multiplying visibility by the search engine's weight, the team calculated the website's overall visibility.
Bank ranking by overall visibility
Belarusbank leads the rankings by a wide margin, with 65.8% visibility. Belgazprombank ranks second with 19.6% visibility. Remarkably, the bank has climbed three spots compared to last year. Priorbank ranks third with 15.7% visibility, up from second last year.
Wunder Digital's study on the visibility of Belarusian bank websitesData on the remaining 11 banks can be found at the link .
Bank rankings by Google visibility
The top three positions in Google's website visibility rankings remained unchanged. This means that Belarusbank, Belgazprombank, and Priorbank are the most frequently displayed to users. Their results are as follows:
71.5% from Belarusbank
Paritetbank ranked fourth with a score of 18.6%. Belagroprombank ranked fifth with a score of 14.9%. It also rounded out the top five in the overall bank visibility ranking.
Wunder Digital's study on the visibility of Belarusian bank websitesData on the remaining 17 banks can be found at the link .
Bank visibility rankings in Yandex
The visibility rankings of bank websites in Yandex search engine have seen significant changes compared to the overall rankings and Google rankings. The top three websites are as follows.
Belarusbank remained unchanged in first place with 54.0%. Sberbank came in second with 22.1%. Alfa-Bank came in third with 18.0%. Belgazprombank and Priorbank, which ranked second and third according to Google, fell to 12th and sixth place, respectively.