Organizing a stand at an exhibition where potential customers can see the products in person and get answers to all their questions.
Conducting presentations or master classes as part of an event to demonstrate the company's competencies.
Audience segments:
Executives and managers : Interested in innovative solutions chinese malaysia data and prefer personal interaction.
Technical specialists : Need detailed knowledge of products.
Key metrics:
Number of Contacts : The number of new contacts received from the event.
Engagement : The number of people who visited your booth or presentation.
Conversion : The number of leads that become customers after the event.
Examples of offers and reasons for choosing them:
For executives and managers : Free participation in a closed demonstration of the product. This attracts the attention of executives who need to understand how the product solves their strategic problems.
For technical specialists : Technical materials and demonstrations. Specialists receive in-depth data, which helps them to verify the effectiveness of the product.
Resources, costs and tools:
Resources : Marketers, salespeople.
Costs : Stand rental, materials, travel expenses.
Tools : Presentations, printed materials.
Results:
New Leads : Participating in trade shows resulted in a 25% increase in new leads.
Increased loyalty : Personal interactions at events helped build trust in the brand.
6.2. Organizing your own events
Organizing your own seminars and workshops for your clients and potential partners can be a great way to build trust and engagement. For
Number of partners : The number of companies that have joined the affiliate program.
Affiliate Sales : Sales volume generated through the affiliate network.
Partner Activity Level : The frequency and quality of partner interactions with your brand.
Examples of offers and reasons for choosing them:
A seminar on new solutions in your industry with product demonstrations
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