Not suitable for complex B2B topics
Posted: Sat Apr 05, 2025 6:28 am
Restrictions
Limited space . 160 characters (or slightly more if using chinese overseas africa database a linked message), so you can't include full-fledged cases or detailed descriptions.
Cost : If we are talking about large volumes, SMS can be more expensive than email, although cheaper than calls.
Dependence on the correctness of the number . If the number is outdated or belongs to another person, SMS go into the void.
Too little space to reveal the benefits of an expensive product or to include emotional storytelling.
Comparison table: auto-funnels channels by goals and deal cycle
Below is a summary of where and when it is best to use calls, email, and SMS. For convenience, we will assume several key criteria:
Criterion Calls Email SMS
Response speed High (the bell attracts attention) Average (depends on reading mail) Very high (usually read instantly)
Content detail Moderate High, you can send large texts Low, just a couple of lines
Price Relatively high (call minutes) Low (bulk mailing is cheap) Average (depends on tariff)
Emotional impact High (tone of voice, intonation) Moderate (depends on writing style) Low (one short message)
Suitable for complex B2B Yes, if communication is needed Yes, for content marketing Weak, except for short notifications
Long transaction cycle Good at key stages Ideal for warm-up mailings Only "point" reminders
Mass campaigns Possibly, but more expensive Fits perfectly Ideal if you need short notifications
This table is generalized. In practice, many companies combine channels: for deep warming up - letters, for quick interaction - calls, for reminders - SMS.
Limited space . 160 characters (or slightly more if using chinese overseas africa database a linked message), so you can't include full-fledged cases or detailed descriptions.
Cost : If we are talking about large volumes, SMS can be more expensive than email, although cheaper than calls.
Dependence on the correctness of the number . If the number is outdated or belongs to another person, SMS go into the void.
Too little space to reveal the benefits of an expensive product or to include emotional storytelling.
Comparison table: auto-funnels channels by goals and deal cycle
Below is a summary of where and when it is best to use calls, email, and SMS. For convenience, we will assume several key criteria:
Criterion Calls Email SMS
Response speed High (the bell attracts attention) Average (depends on reading mail) Very high (usually read instantly)
Content detail Moderate High, you can send large texts Low, just a couple of lines
Price Relatively high (call minutes) Low (bulk mailing is cheap) Average (depends on tariff)
Emotional impact High (tone of voice, intonation) Moderate (depends on writing style) Low (one short message)
Suitable for complex B2B Yes, if communication is needed Yes, for content marketing Weak, except for short notifications
Long transaction cycle Good at key stages Ideal for warm-up mailings Only "point" reminders
Mass campaigns Possibly, but more expensive Fits perfectly Ideal if you need short notifications
This table is generalized. In practice, many companies combine channels: for deep warming up - letters, for quick interaction - calls, for reminders - SMS.