Anti-Scraping Update: Google is causing problems for SEO tools by making it difficult for them to access their data.
Posted: Sat Apr 05, 2025 10:11 am
ANDThe SEO ecosystem is facing a new barrier: starting January 15, 2025, Google has tightened its restrictions against scraping its search results pages (SERPs), significantly impacting SEO tools that rely on this data for their operation. This phone number library is part of a series of updates that tighten policies against automated information extraction, forcing platforms to rethink their data collection methods. This new Anti-Scraping Update poses key challenges for the SEO industry.
Scraping, a key to SEO
Since January 15, 2025 , tools such as Semrush, SE Ranking, SimilarWeb, and Rank Ranger have reported service outages, reflecting the difficulty of accessing Google data. This modification to search architecture makes automated access much more complicated and, in some cases, unfeasible without significant adjustments to data collection methods.
Scraping is an automated technique that extracts information from websites for further analysis. In the SEO field, this practice is essential for monitoring a website's ranking in search engine results (SERPs) , analyzing keyword trends, and assessing competition.
Many SEO tools use scrapers to simulate searches and collect data directly from Google. However, this process requires constant and reliable access to search results, which has now been severely impacted by Google's new restrictions, including IP blocks, stricter CAPTCHA requirements, and the most significant change: Google now requires JavaScript to be enabled in browsers to access its search engine.
Scraping, a key to SEO
Since January 15, 2025 , tools such as Semrush, SE Ranking, SimilarWeb, and Rank Ranger have reported service outages, reflecting the difficulty of accessing Google data. This modification to search architecture makes automated access much more complicated and, in some cases, unfeasible without significant adjustments to data collection methods.
Scraping is an automated technique that extracts information from websites for further analysis. In the SEO field, this practice is essential for monitoring a website's ranking in search engine results (SERPs) , analyzing keyword trends, and assessing competition.
Many SEO tools use scrapers to simulate searches and collect data directly from Google. However, this process requires constant and reliable access to search results, which has now been severely impacted by Google's new restrictions, including IP blocks, stricter CAPTCHA requirements, and the most significant change: Google now requires JavaScript to be enabled in browsers to access its search engine.