Using Generative AI for SEO and Content: Managing Risk and Reward
Posted: Sun Apr 06, 2025 3:26 am
According to Bloomberg Intelligence, generative AI will be worth $1.3 trillion by 2032. Additionally, Gartner research shows that SEO and content marketing are the two areas with the highest investment.
The numbers vary depending on the source, but if you dig deep, there are well over 2,000 generative content AI tools flooding the market. You’re no doubt hearing about a new one in the news every week!
The challenge for enterprise SEO professionals looking to chinese overseas australia data increase content productivity and performance is finding the balance between risk and reward when using generative tools. While these tools can speed up the content creation process, they often focus on speed at the expense of quality. This presents a problem for both consumers looking for relevant and valuable information and search engines trying to filter quality content from less valuable content.
Many content generators rely on low-quality data sources that are not tailored to the specific needs and desires of their audience. Such tools lack a deeper understanding of what really works in the world of content and SEO . This can lead to a situation where quality content is “buried” under a pile of irrelevant, low-quality articles that can come across as spammy. Over time, Google and other search engines are expected to address this issue, but it’s important for brands to be aware of the risks.
The numbers vary depending on the source, but if you dig deep, there are well over 2,000 generative content AI tools flooding the market. You’re no doubt hearing about a new one in the news every week!
The challenge for enterprise SEO professionals looking to chinese overseas australia data increase content productivity and performance is finding the balance between risk and reward when using generative tools. While these tools can speed up the content creation process, they often focus on speed at the expense of quality. This presents a problem for both consumers looking for relevant and valuable information and search engines trying to filter quality content from less valuable content.
Many content generators rely on low-quality data sources that are not tailored to the specific needs and desires of their audience. Such tools lack a deeper understanding of what really works in the world of content and SEO . This can lead to a situation where quality content is “buried” under a pile of irrelevant, low-quality articles that can come across as spammy. Over time, Google and other search engines are expected to address this issue, but it’s important for brands to be aware of the risks.