How to create a workflow for post-purchase emails

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Manually writing and sending messages to all customers after they complete a purchase is simply not possible. Instead, use a post-purchase email automation system to ensure your customers receive these important messages.

Within email marketing software, you can create automated workflows for post-purchase emails. You specify an action that triggers one of the pre-built post-purchase emails—such as placing an chinese overseas europe data order—and that email is automatically sent to the customer once they complete that action.

Create a new post-purchase email workflow in your email software. Then, select a usable email template, customize the content and design to suit your needs. Make sure the software populates personalized customer details, such as their name and purchase information. Save these settings and send a test email to make sure this automated workflow works as intended.

Post-purchase email benchmarks and metrics
Measure critical benchmarks and metrics for your post-purchase email campaign just like you would for any other email marketing campaign. Track metrics such as:

Opening rate
Click-through rate
Conversion rate
Rejection rate
Response rate (if applicable)
Keep in mind that you shouldn’t apply the same metrics to post-purchase emails as you would to general marketing emails to potential consumers. For example, the open rate of post-purchase emails should typically be higher than the general open rate. Tracking these metrics will help you find any weaknesses in your post-purchase emails and improve them.