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Avoid using outbound links if possible

Posted: Sun Apr 06, 2025 4:32 am
by samiaseo75
I mentioned earlier that the main goal of LinkedIn’s algorithm is to keep users on the platform. This, of course, conflicts with the outbound links that drive those users away from the site. It’s an uncomfortable reality for marketers who would like to drive this traffic to their own websites or landing pages.

LinkedIn posts with outbound links can still get reach, but it puts you at a disadvantage. Studies have found that posts without links have an average of 6x more reach than posts with links. Posts without links also get significantly more engagement and comments, despite being shared less frequently.

Select Read Reviews to view new reviews or reviews job seekers data that have been left on your profile. Getting reviews is important for your reputation and building trust with new and potential customers. When you get new reviews - good or bad - it's important to respond to them as soon as possible.

You will receive an email from Google letting you know that you have received a new review. You will also be notified that you have a new review by seeing a red dot in your merchant dashboard and a notification in your "cards".

To respond to a review, simply click the reply button and you will be able to respond to the reviewer.

They will receive a notification of your response, and anyone who sees the review will also see your response - so make sure to always be polite and respectful.

Consider reserving the majority of your off-page CTA content for paid campaigns where you can buy clicks and reliably drive traffic . For organic content, consider other valuable actions you can drive rather than going off LinkedIn, such as following your brand’s LinkedIn page or contributing to a conversation.