Technical SEO – how does it work and what are its benefits?
Posted: Sun Apr 06, 2025 5:05 am
When it comes to search engine optimization , thoughts like keywords and the optimization of graphic elements immediately come to mind. However, it's not just about good content on the pages. Technical SEO is at least as important. This may sound a bit complicated at first, but it isn't. There are numerous measures in this area that you should definitely implement to ensure your site achieves a good organic ranking in the SERPS . Technical SEO is primarily about making it easier for crawlers to index and evaluate your site. Below, you'll learn which measures are important and how you can implement them.
Get our 9 points for a successful start in search engine optimization now and line data download your perfect introduction to search engine optimization .
Why is technical SEO so important?
These days, creating attractively designed websites is no longer a particularly big challenge. There are web builders and content management systems that anyone can easily use. Content such as text, images, or multimedia elements can be inserted anywhere on the page with just a few mouse clicks. This way, an attractive website with excellent user-friendliness is created without much effort.
This is certainly an important prerequisite for visitors to take a closer look at the website and stay longer. However, a website is difficult to find without some important technical SEO measures being implemented beforehand. Technical SEO is therefore essential for conversion optimization.
Essentially, so-called technical on-page SEO is about making it easier for crawlers to correctly rank the page. Crawlers are automated programs that constantly search the internet. They discover every web page and evaluate the source code.
Based on the information they find, the crawlers, sometimes referred to as bots, determine what content is involved and how the page can be indexed. Technical SEO is all about making it easy for the bots to find the information. However, there are other aspects that are important for quality ranking.
If you neglect these measures, it will take a very long time for your website to be included in the Google index. It may also happen that there is no clear assignment, and your website will then be displayed for completely different search queries. Correct indexing is therefore of utmost importance.
Get our 9 points for a successful start in search engine optimization now and line data download your perfect introduction to search engine optimization .
Why is technical SEO so important?
These days, creating attractively designed websites is no longer a particularly big challenge. There are web builders and content management systems that anyone can easily use. Content such as text, images, or multimedia elements can be inserted anywhere on the page with just a few mouse clicks. This way, an attractive website with excellent user-friendliness is created without much effort.
This is certainly an important prerequisite for visitors to take a closer look at the website and stay longer. However, a website is difficult to find without some important technical SEO measures being implemented beforehand. Technical SEO is therefore essential for conversion optimization.
Essentially, so-called technical on-page SEO is about making it easier for crawlers to correctly rank the page. Crawlers are automated programs that constantly search the internet. They discover every web page and evaluate the source code.
Based on the information they find, the crawlers, sometimes referred to as bots, determine what content is involved and how the page can be indexed. Technical SEO is all about making it easy for the bots to find the information. However, there are other aspects that are important for quality ranking.
If you neglect these measures, it will take a very long time for your website to be included in the Google index. It may also happen that there is no clear assignment, and your website will then be displayed for completely different search queries. Correct indexing is therefore of utmost importance.