Is Google giving large websites an unfair SEO advantage?
Posted: Sun Apr 06, 2025 5:06 am
The biggest market in the world is not China, Russia or Brazil. It's Google. No other platform in the world has as many searches, but also as many changes and requests. In the last 3 years, Google has launched 19 major updates and up to 150 minor ones. The company mentions thousands of new improvements every year.
There are so many updates and changes that even the british student data best marketer can't keep up with them all, let alone implement them in practice. And then the big question arises. What impact do outdated techniques have on SEO ? Can Google favor large websites over small ones?
I thoroughly analyzed the websites that gained and lost the most SEO traffic over the past year to answer the question of whether large websites are gaining an unfair advantage from Google.
Method in practice
My colleagues and I looked at the top 1,000 websites that gained and lost the most visibility over the past year. We opened each one in Sistrix. We chose one relative change over the absolute change to normalize the size of the site. We set a minimum SEO visibility for the list of sites we needed and one to filter out spam.
We then cross-referenced the sites using traffic data from Ahrefs and backlinks to make correlations with factors such as backlinks and website traffic.
There are so many updates and changes that even the british student data best marketer can't keep up with them all, let alone implement them in practice. And then the big question arises. What impact do outdated techniques have on SEO ? Can Google favor large websites over small ones?
I thoroughly analyzed the websites that gained and lost the most SEO traffic over the past year to answer the question of whether large websites are gaining an unfair advantage from Google.
Method in practice
My colleagues and I looked at the top 1,000 websites that gained and lost the most visibility over the past year. We opened each one in Sistrix. We chose one relative change over the absolute change to normalize the size of the site. We set a minimum SEO visibility for the list of sites we needed and one to filter out spam.
We then cross-referenced the sites using traffic data from Ahrefs and backlinks to make correlations with factors such as backlinks and website traffic.