Agility in B2B sales in the face of the pandemic
Posted: Sun Apr 06, 2025 5:25 am
Faced with this sudden shift in market conditions and consumer behavior, including this massive shift to virtual channels, businesses have reconfigured for speed and agility , implementing digital changes that might have taken months or years before the pandemic.
Many have already implemented some changes, with a large number of employees working remotely, using new technologies and tools to collaborate in real time. This has shown companies the possibility engineer data of accelerating agile transformations , even though their operations are now largely virtual. It was about achieving business continuity, about continuing to operate. About surviving.
However, in wholesale channels , business-to-business (B2B) sales channels, and industrial companies, profound change is still coming, because the wave has not yet fully formed . Many companies with long sales cycles maintain their production to deliver orders and projects finalized months ago. However, normal commercial activity (trade shows, meetings, visits, calls, etc.) has plummeted, impacting the forecast for generating quotes and offerings to customers.
Many have already implemented some changes, with a large number of employees working remotely, using new technologies and tools to collaborate in real time. This has shown companies the possibility engineer data of accelerating agile transformations , even though their operations are now largely virtual. It was about achieving business continuity, about continuing to operate. About surviving.
However, in wholesale channels , business-to-business (B2B) sales channels, and industrial companies, profound change is still coming, because the wave has not yet fully formed . Many companies with long sales cycles maintain their production to deliver orders and projects finalized months ago. However, normal commercial activity (trade shows, meetings, visits, calls, etc.) has plummeted, impacting the forecast for generating quotes and offerings to customers.