How to Adjust SEO and CRO Using Behavioral Psychology
Posted: Sun Apr 06, 2025 6:06 am
Are you developing or modifying your SEO and CRO? Apply the principles of behavioral economics to better understand your customers and influence their behavior.
Why apply behavioral psychology to SEO and CRO?
There’s nothing more effective than using behavioral economics principles to shape your website . Why? Because behavioral psychology can tell you a lot about your customers’ behavior and decisions on your website . Principles like the talk effect, fast vs. slow thinking, fresh start, and social proof can all be applied to SEO. This way, you’ll be able to better understand and influence customer intent.
In this article, we'll show you how these specific amazon data behavioral concepts can significantly improve your SEO efforts and how to properly optimize your conversion rate (CRO) by delving deeper into the psychology of your customers.
Get into the minds of your customers
Imagine it’s a new year. And you’ve made a few resolutions that you want to accomplish in the coming year. Maybe you want to learn more about digital marketing. Maybe you want to read more, spend less, exercise more. It doesn’t matter what your resolution is.
The funny thing about all of this is that if you set new goals for the new year (in a new month or even a new week), you will actually be more motivated to achieve your goals. This is all due to the “fresh start effect.”
Why apply behavioral psychology to SEO and CRO?
There’s nothing more effective than using behavioral economics principles to shape your website . Why? Because behavioral psychology can tell you a lot about your customers’ behavior and decisions on your website . Principles like the talk effect, fast vs. slow thinking, fresh start, and social proof can all be applied to SEO. This way, you’ll be able to better understand and influence customer intent.
In this article, we'll show you how these specific amazon data behavioral concepts can significantly improve your SEO efforts and how to properly optimize your conversion rate (CRO) by delving deeper into the psychology of your customers.
Get into the minds of your customers
Imagine it’s a new year. And you’ve made a few resolutions that you want to accomplish in the coming year. Maybe you want to learn more about digital marketing. Maybe you want to read more, spend less, exercise more. It doesn’t matter what your resolution is.
The funny thing about all of this is that if you set new goals for the new year (in a new month or even a new week), you will actually be more motivated to achieve your goals. This is all due to the “fresh start effect.”