There are no expenses, only benefits
Posted: Sun Apr 06, 2025 6:20 am
If you already had an investment in holding the event in your marketing plan, I recommend moving forward with the project and giving the virtual event a try. Why?
On the one hand, waiting for everything to blow over is a mistake. You'll lose presence in the short, medium, and long term, as your competition will remain active. On the other hand, and most botim data importantly, the investment required to create your virtual event is lower . So, if you'd already planned the cost of your traditional event in your marketing strategy, recreating it online won't incur any additional expense, and you can make it profitable!
Depending on the type of event, you'll need to cover certain costs, such as food, transportation, accommodations, catering, and more. You can eliminate all of these costs by creating your digital event. These expenses, for example, could now be used to promote your content on social media to attract and reach potential customers who would be unthinkable to attend your in-person event due to distance, schedule, or other reasons.
And, just like a traditional event, the bigger the investment, the more resources you'll have.
On the one hand, waiting for everything to blow over is a mistake. You'll lose presence in the short, medium, and long term, as your competition will remain active. On the other hand, and most botim data importantly, the investment required to create your virtual event is lower . So, if you'd already planned the cost of your traditional event in your marketing strategy, recreating it online won't incur any additional expense, and you can make it profitable!
Depending on the type of event, you'll need to cover certain costs, such as food, transportation, accommodations, catering, and more. You can eliminate all of these costs by creating your digital event. These expenses, for example, could now be used to promote your content on social media to attract and reach potential customers who would be unthinkable to attend your in-person event due to distance, schedule, or other reasons.
And, just like a traditional event, the bigger the investment, the more resources you'll have.