External link behavior should always be considered

[samiaseo75]

Broken links are a huge frustration for users. When someone is browsing your site and encounters a 404, they usually don't come back.

According to Google, 404 and 503 links are not a facebook data sign of low quality. However, they do affect crawl quality by interrupting the flow of links between pages, which can affect the ranking of internal pages.

Every broken link should be fixed quickly and efficiently. Fortunately, you don't have to manually check all links because there are external SEO tools like Semrush , Xenu, Screaming Frog , or Broken Link Checker . They all do a good job of detecting internal and external 404 and 503 errors.

Improving internal link text
Appropriate anchor text helps inform users about what to expect when they click on a link. It also helps search engines determine the contextual connection between the source and destination pages.

Anchor texts like "Read more" or "Here" are basically useless from an SEO perspective.

They provide no contextual information to users and are a wasted opportunity to link two logically and semantically relevant pages.