Here we explain what steps you could follow
Posted: Sat Dec 07, 2024 7:10 am
Sherlock holmes detecting cannibalism in a website - midjourney
detect duplicate content
to detect seo cannibalization, start by reviewing your content and making sure you are not using the same keywords on multiple pages.
Manual analysis
the easiest and most cost-effective way to detect norway mobile phone number seo cannibalization is to perform a manual analysis of your website.
Look for pages with similar titles and meta descriptions and analyze the similarities in their content.
Use the search function integrated into the cms
go to the blog, for example, if it is a wordpress, and perform a search for a specific keyword to see how many contents match it.
Use the "site:" command
an alternative to detect cases of cannibalization is to perform a search directly on google.
This is accomplished by using the "site:" command followed by the domain we wish to investigate and the keyword we wish to analyze.
There are other ways to detect this problem: use the internal search engine of the blog in question (if we are not the owners or do not have access to the cms).
Identifying cases of cannibalization using google search console
another easy way to get clues about cannibalization is through google search console.
By accessing search results performance and filtering for a specific query, we can see which pages have ranked for that query.
Pay attention to the ctr, impressions, and positions of each page. If multiple pages are competing for the same keyword with similar metrics, there may be cannibalization.
Using other seo tools
if you use seo tools like semrush or ahrefs , you can get all the keywords that the project ranks for. You can check if there is more than one result ranking for the same keywords.
Also, the screaming frog tool provides an effective analysis of your website content to detect duplicate content.
Review website metrics
next, it is recommended to examine your website metrics.
If you notice that some of your pages are underperforming in terms of traffic or rankings, it could be a sign of seo cannibalization.
Tools like google analytics and google search console can give you valuable insights into page performance.
Check the structure of internal links
if multiple pages are linking to each other with the same keywords, you could be creating confusion for both search engines and users.
Make sure internal links are clear and logically organized.
What to do in case of seo cannibalization?
Once you've identified this keyword cannibalization, it's crucial that you take action if you want to avoid a decline in your page's performance.
First you need to decide: to which url should you assign the keyword that is experiencing cannibalization in order to consolidate all related content and begin to position it?
Once you've made that decision, you'll need to gather all the useful information that's scattered across other urls and rewrite it to make it stronger.
To make this decision, you can consider several factors, such as:
which url gets the most visits?
Which has a lower bounce rate?
Which one generates more conversions (if any)?
In short, it is usual to select the url that is already well positioned so as not to lose the progress achieved, if you are interested in maintaining it.
detect duplicate content
to detect seo cannibalization, start by reviewing your content and making sure you are not using the same keywords on multiple pages.
Manual analysis
the easiest and most cost-effective way to detect norway mobile phone number seo cannibalization is to perform a manual analysis of your website.
Look for pages with similar titles and meta descriptions and analyze the similarities in their content.
Use the search function integrated into the cms
go to the blog, for example, if it is a wordpress, and perform a search for a specific keyword to see how many contents match it.
Use the "site:" command
an alternative to detect cases of cannibalization is to perform a search directly on google.
This is accomplished by using the "site:" command followed by the domain we wish to investigate and the keyword we wish to analyze.
There are other ways to detect this problem: use the internal search engine of the blog in question (if we are not the owners or do not have access to the cms).
Identifying cases of cannibalization using google search console
another easy way to get clues about cannibalization is through google search console.
By accessing search results performance and filtering for a specific query, we can see which pages have ranked for that query.
Pay attention to the ctr, impressions, and positions of each page. If multiple pages are competing for the same keyword with similar metrics, there may be cannibalization.
Using other seo tools
if you use seo tools like semrush or ahrefs , you can get all the keywords that the project ranks for. You can check if there is more than one result ranking for the same keywords.
Also, the screaming frog tool provides an effective analysis of your website content to detect duplicate content.
Review website metrics
next, it is recommended to examine your website metrics.
If you notice that some of your pages are underperforming in terms of traffic or rankings, it could be a sign of seo cannibalization.
Tools like google analytics and google search console can give you valuable insights into page performance.
Check the structure of internal links
if multiple pages are linking to each other with the same keywords, you could be creating confusion for both search engines and users.
Make sure internal links are clear and logically organized.
What to do in case of seo cannibalization?
Once you've identified this keyword cannibalization, it's crucial that you take action if you want to avoid a decline in your page's performance.
First you need to decide: to which url should you assign the keyword that is experiencing cannibalization in order to consolidate all related content and begin to position it?
Once you've made that decision, you'll need to gather all the useful information that's scattered across other urls and rewrite it to make it stronger.
To make this decision, you can consider several factors, such as:
which url gets the most visits?
Which has a lower bounce rate?
Which one generates more conversions (if any)?
In short, it is usual to select the url that is already well positioned so as not to lose the progress achieved, if you are interested in maintaining it.