How to create a Performance Max campaign
Posted: Sun Apr 06, 2025 7:19 am
Select the main campaign goal and conversion goals you want to drive performance towards.
Choose Performance Max as your campaign type to access all your Google Ads channels and inventory from a single campaign.
Choose a budget and bid strategy for your campaign and make sure they're aligned with your business goals.
Choose your campaign location and language, and adjust other settings like your ad delivery schedule, start and end dates, and tracking templates.
For maximum coverage of relevant search queries, leave ig data final URL expansion turned on.
Create asset groups for creative assets, including final URLs, images, logos, videos, text headlines and descriptions, and calls to action.
Use the Ad Strength Indicator to improve your resources and provide as many resources as possible.
Enter audience signals to guide automatic targeting and ensure the most relevant ad is shown to the most relevant audience.
Add different ad extensions for sitelinks, challenges, calls, lead forms, and more.
Review your campaign summary before publishing and resolve any errors.
Give your campaign a few weeks to evaluate results, and be aware of ad disapprovals and limited budgets.
Monitor asset performance to improve creative assets and make necessary account-level adjustments for further customization.
Choose Performance Max as your campaign type to access all your Google Ads channels and inventory from a single campaign.
Choose a budget and bid strategy for your campaign and make sure they're aligned with your business goals.
Choose your campaign location and language, and adjust other settings like your ad delivery schedule, start and end dates, and tracking templates.
For maximum coverage of relevant search queries, leave ig data final URL expansion turned on.
Create asset groups for creative assets, including final URLs, images, logos, videos, text headlines and descriptions, and calls to action.
Use the Ad Strength Indicator to improve your resources and provide as many resources as possible.
Enter audience signals to guide automatic targeting and ensure the most relevant ad is shown to the most relevant audience.
Add different ad extensions for sitelinks, challenges, calls, lead forms, and more.
Review your campaign summary before publishing and resolve any errors.
Give your campaign a few weeks to evaluate results, and be aware of ad disapprovals and limited budgets.
Monitor asset performance to improve creative assets and make necessary account-level adjustments for further customization.