How to Create a Knowledge Panel for Your Business?
Posted: Sat Dec 07, 2024 7:14 am
Having the right knowledge panel appear for queries related to your brand can be a game changer.
But how do you get it?
Claiming an Existing Panel
First, some businesses are lucky enough to already have a knowledge panel for brand-related searches. If that’s the case for you, you can request one by clicking “Claim this knowledge panel.”
Here is an example of what we mean:
Claiming an Existing Knowledge Panel
Google will then ask you to verify that you are a legal representative of the business:
verify that you are a legitimate representative of the business
Once you have successfully claimed the knowledge panel Shandong Mobile Phone Numbers Database you will be able to directly make suggestions to Google for changes to the information it contains.
Building a Knowledge Panel from Scratch
Most businesses do not have an existing knowledge panel that they can request.
Unfortunately, there is no official plan that businesses can follow to guarantee that Google will create a knowledge panel for them.
However, you can maximize the chances of a knowledge panel appearing for your brand by increasing your presence in Google's Knowledge Graph.
You can do this by following these three steps:
1. Create a ‘Homepage’ for Your Asset
The goal here is to create a single, definitive source of information about your business.
We recommend using the “about us” page on your company website for this purpose. This is because, unlike third-party sites like Wikipedia or LinkedIn, you have full control over what information appears on your site.
2. Get the Facts Right
Your “About Us” page should clearly and comprehensively explain your business, what it does, who the top executives are, and anything else you want Google to know.
We recommend that you divide your main points into different sections with descriptive headings.
You should also add org chart markup to the page to strengthen your company's credentials in the eyes of Google.
3. Third Party Approval
The schema markup you implement on the page should also direct Google to as many trusted, third-party sources that talk about your company as possible. This allows Google to verify the information you provide about your business.
Remember, the closer the match between the facts and descriptions on your site and other sites, the more Google will trust the information you provide. So if an authoritative source is reporting your business incorrectly, you should contact them and ask for corrections.
Over time, you’ll likely end up on a knowledge panel. And when you do, follow the steps we mentioned earlier to claim it.
Should You Create a Wikipedia Entry to Win a Knowledge Panel?
Many articles out there recommend creating a Wikipedia entry for your business to increase your chances of knowledge panel success.
The logic behind this is pretty simple, 66% of knowledge panels in the US cite Wikipedia as their primary source.
While there is nothing inherently wrong with this tactic, it can be difficult to implement successfully.
One reason for this is that writing an entry about your own work (or having someone else do it) violates Wikipedia's terms of acceptance and can create a conflict of interest. In other words, all the time you spend writing an entry can easily be wasted.
Secondly, even if your listing is accepted, you have no control over it. Not only will other people be able to change it, but if the listing is removed for any reason, you will most likely lose your knowledge panel along with it.
Therefore, the best approach to building a robust and sustainable knowledge dashboard for your business is to create a home for your presence that is completely under your control and use multiple third-party sources for validation.
How Long Does It Take to Earn a Knowledge Panel?
The time it takes to earn a knowledge panel varies greatly from business to business. For some it can take a few days, for others it can take a few months.
It is best to assume a longer time frame and be confident that a knowledge panel built on a sustainable foundation will likely last a long time.
Final Thoughts
Knowledge panels offer businesses a host of benefits, from greater organic visibility and clicks to increased customer trust.
But winning a knowledge panel isn’t easy. Businesses that don’t already have one should do their best to improve their presence in Google’s Knowledge Graph.
We’ve found the best way to achieve this is to create a clear “about us” page on your company website, implement schema markup, and ensure that third-party sources that mention your business do so using accurate information. Then, over time, the knowledge panel will follow.
But how do you get it?
Claiming an Existing Panel
First, some businesses are lucky enough to already have a knowledge panel for brand-related searches. If that’s the case for you, you can request one by clicking “Claim this knowledge panel.”
Here is an example of what we mean:
Claiming an Existing Knowledge Panel
Google will then ask you to verify that you are a legal representative of the business:
verify that you are a legitimate representative of the business
Once you have successfully claimed the knowledge panel Shandong Mobile Phone Numbers Database you will be able to directly make suggestions to Google for changes to the information it contains.
Building a Knowledge Panel from Scratch
Most businesses do not have an existing knowledge panel that they can request.
Unfortunately, there is no official plan that businesses can follow to guarantee that Google will create a knowledge panel for them.
However, you can maximize the chances of a knowledge panel appearing for your brand by increasing your presence in Google's Knowledge Graph.
You can do this by following these three steps:
1. Create a ‘Homepage’ for Your Asset
The goal here is to create a single, definitive source of information about your business.
We recommend using the “about us” page on your company website for this purpose. This is because, unlike third-party sites like Wikipedia or LinkedIn, you have full control over what information appears on your site.
2. Get the Facts Right
Your “About Us” page should clearly and comprehensively explain your business, what it does, who the top executives are, and anything else you want Google to know.
We recommend that you divide your main points into different sections with descriptive headings.
You should also add org chart markup to the page to strengthen your company's credentials in the eyes of Google.
3. Third Party Approval
The schema markup you implement on the page should also direct Google to as many trusted, third-party sources that talk about your company as possible. This allows Google to verify the information you provide about your business.
Remember, the closer the match between the facts and descriptions on your site and other sites, the more Google will trust the information you provide. So if an authoritative source is reporting your business incorrectly, you should contact them and ask for corrections.
Over time, you’ll likely end up on a knowledge panel. And when you do, follow the steps we mentioned earlier to claim it.
Should You Create a Wikipedia Entry to Win a Knowledge Panel?
Many articles out there recommend creating a Wikipedia entry for your business to increase your chances of knowledge panel success.
The logic behind this is pretty simple, 66% of knowledge panels in the US cite Wikipedia as their primary source.
While there is nothing inherently wrong with this tactic, it can be difficult to implement successfully.
One reason for this is that writing an entry about your own work (or having someone else do it) violates Wikipedia's terms of acceptance and can create a conflict of interest. In other words, all the time you spend writing an entry can easily be wasted.
Secondly, even if your listing is accepted, you have no control over it. Not only will other people be able to change it, but if the listing is removed for any reason, you will most likely lose your knowledge panel along with it.
Therefore, the best approach to building a robust and sustainable knowledge dashboard for your business is to create a home for your presence that is completely under your control and use multiple third-party sources for validation.
How Long Does It Take to Earn a Knowledge Panel?
The time it takes to earn a knowledge panel varies greatly from business to business. For some it can take a few days, for others it can take a few months.
It is best to assume a longer time frame and be confident that a knowledge panel built on a sustainable foundation will likely last a long time.
Final Thoughts
Knowledge panels offer businesses a host of benefits, from greater organic visibility and clicks to increased customer trust.
But winning a knowledge panel isn’t easy. Businesses that don’t already have one should do their best to improve their presence in Google’s Knowledge Graph.
We’ve found the best way to achieve this is to create a clear “about us” page on your company website, implement schema markup, and ensure that third-party sources that mention your business do so using accurate information. Then, over time, the knowledge panel will follow.