The RafflePress website
Posted: Thu Apr 17, 2025 8:47 am
But if you think any button shape will do, think again. We’ve already talked about the importance of color, but there’s a lot of science that goes into the effectiveness of a CTA. It’s a key element that can make or break your conversion rates.
First, it’s best to include only one primary CTA per page to avoid confusion and decision paralysis. Otherwise, you risk overwhelming your visitors.
This doesn't mean that the button can only be present once, but only that you need to focus on one main action that you want users to perform.
Let’s use the RafflePress homepage as an example. Above the fold, the “Get RafflePress” CTA button is repeated twice in the menu and hero section.
It also includes a link to “View Live Example,” but it’s not designed senegal telemarketing data like the “Get RafflePress” button, so it doesn’t compete for attention.
Second, while generic CTAs like “Learn More” or “Sign Up” are fine, you can take them to the next level by making them more benefit-oriented.
When creating your call to action, be sure to briefly highlight the benefits you offer and explain what users will get by taking action. If they can understand what they’re getting out of it, they’ll be more motivated to click.
john turnerJohn Turner, co-founder of SeedProd
A great example is LowFruits , a keyword research tool.
Their CTA is “Find your lowfruits,” which is clever and describes the benefits users will get: keywords like shelf-stable fruits that are easy to rank for.
LowFruits
John Turner talks about these call-to-action best practices that can increase conversions in his post for WPBeginner.
First, it’s best to include only one primary CTA per page to avoid confusion and decision paralysis. Otherwise, you risk overwhelming your visitors.
This doesn't mean that the button can only be present once, but only that you need to focus on one main action that you want users to perform.
Let’s use the RafflePress homepage as an example. Above the fold, the “Get RafflePress” CTA button is repeated twice in the menu and hero section.
It also includes a link to “View Live Example,” but it’s not designed senegal telemarketing data like the “Get RafflePress” button, so it doesn’t compete for attention.
Second, while generic CTAs like “Learn More” or “Sign Up” are fine, you can take them to the next level by making them more benefit-oriented.
When creating your call to action, be sure to briefly highlight the benefits you offer and explain what users will get by taking action. If they can understand what they’re getting out of it, they’ll be more motivated to click.
john turnerJohn Turner, co-founder of SeedProd
A great example is LowFruits , a keyword research tool.
Their CTA is “Find your lowfruits,” which is clever and describes the benefits users will get: keywords like shelf-stable fruits that are easy to rank for.
LowFruits
John Turner talks about these call-to-action best practices that can increase conversions in his post for WPBeginner.