How to run Facebook Ads - a guide
Posted: Sun Apr 20, 2025 5:53 am
1. Determine the right advertising goal
After successfully logging into Meta Ads Manager, you'll have the option to create a new campaign under the "Campaigns" tab. Here, you'll first need to choose from six marketing objectives. Your Facebook advertising objectives should align with your business goals.
We've already listed for you above which goals are pursued with which ads. The usa phone number data choice of marketing goals also influences how the ads are paid. Conversion goals are paid per user action, while reach goals are paid based on impressions.
You can pursue these marketing goals with Facebook Ads.
While many ad formats can be used to achieve awareness or traffic, we always recommend working with transactional conversion goals in performance marketing , meaning setting a purchase or at least a pre-purchase action like adding to cart as the goal. This is the only way Facebook will deliver your ad to high-value users and give you the opportunity to achieve maximum profitability with your ads.
2. Determine target group
Basically, the Facebook algorithm automatically directs your ads to users who might have a higher interest in your products. However, Facebook offers ways to define your target audience more precisely. There are three types of audiences: Core Audience, Custom Audience, and Lookalike Audience. While a Core Audience lets you select rules for audiences based on age, interests, or location to reach new customers, a Custom Audience offers the opportunity to reach an audience that has already shown specific interest in your business. You can create a Custom Audience for your ad from customer lists, website and app traffic, and interactions on Facebook. Based on a Custom Audience, you can create a Lookalike Audience, which includes an audience with similar interests and characteristics to users who are already customers of your business—these are called statistical twins. To create a Lookalike Audience, Facebook uses information such as the demographics, interests, and behaviors of the original audience to search for new audiences with similar characteristics.
After successfully logging into Meta Ads Manager, you'll have the option to create a new campaign under the "Campaigns" tab. Here, you'll first need to choose from six marketing objectives. Your Facebook advertising objectives should align with your business goals.
We've already listed for you above which goals are pursued with which ads. The usa phone number data choice of marketing goals also influences how the ads are paid. Conversion goals are paid per user action, while reach goals are paid based on impressions.
You can pursue these marketing goals with Facebook Ads.
While many ad formats can be used to achieve awareness or traffic, we always recommend working with transactional conversion goals in performance marketing , meaning setting a purchase or at least a pre-purchase action like adding to cart as the goal. This is the only way Facebook will deliver your ad to high-value users and give you the opportunity to achieve maximum profitability with your ads.
2. Determine target group
Basically, the Facebook algorithm automatically directs your ads to users who might have a higher interest in your products. However, Facebook offers ways to define your target audience more precisely. There are three types of audiences: Core Audience, Custom Audience, and Lookalike Audience. While a Core Audience lets you select rules for audiences based on age, interests, or location to reach new customers, a Custom Audience offers the opportunity to reach an audience that has already shown specific interest in your business. You can create a Custom Audience for your ad from customer lists, website and app traffic, and interactions on Facebook. Based on a Custom Audience, you can create a Lookalike Audience, which includes an audience with similar interests and characteristics to users who are already customers of your business—these are called statistical twins. To create a Lookalike Audience, Facebook uses information such as the demographics, interests, and behaviors of the original audience to search for new audiences with similar characteristics.